World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate, to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania is launching a campaign to cut down on vaping.
According to the Lung Association, every day last year in the US, more than 5,700 kids started using e-cigarettes (vaping). Additionally, e-cigarette use increased 78% among high school students and 48% among middle school students from 2017 to 2018.
‘The Vape Talk,’ is a new anti-vaping campaign on World No Tobacco Day created by Cramer-Krasselt. It features children asking parents to talk to them about the dangers of vaping while they are still listening.
The campaign feature billboards, digital and social media advertising in targeted cities throughout Pennsylvania and also features a downloadable discussion guide ‘The Vape Talk’ Parent Discussion Guide at TheVapeTalk.Org where parents can learn more about the health risks of e-cigarettes and how to address the topic with their children.
Client: American Lung Association