Porsche: advert-body-1 by Cramer-Krasselt

Porsche has just launched a new global video for its 718 Boxster GTS, featuring the coolest cobbler anyone's never heard of (assuming they've heard of any cobblers) - Ciccio Liberto. For over 50 years, Porsche race drivers have sought out the Sicilian's handy work to the shoe them for races.

The new spot for the 718 features car and driver curving across Sicily's landscape while cutting to shots of Ciccio's shop. The sound of the engine pit against the pulse of the cobbler's old sewing machine. When the car arrives in front of Ciccio's shop, an exchange of shoe boxes takes place-the new pair ready for the driver and the old pair ready for repair. When Ciccio pulls out the old pair to inspect them, the pleasure of driving a Porsche is apparent from the hole nearly worn through the sole. Newly shod, the driver is clearly now able to drive faster (queue the music) and better.