Pacifico: Live Life Anchors Up by Cramer-Krasselt
- Location:
Pacifico Beer - developed in 1900 and brought to Baja, California in the 1970s by surfers - is a long-time West Coast favorite and one of the fastest-growing brands in the Constellation Brands portfolio. Poised at the intersection of beer's hottest current trends - Mexican imports and craft - Pacifico is ready to push beyond surf and sand with its first nationwide integrated campaign.
'Live Life Anchors Up,' the new campaign created by Cramer-Krasselt, focuses on the independent spirit of Pacifico and a way of living that's accessible to all of us. It positions Pacifico as an unpretentious beer with values that invite you to free yourself from the anchors that weigh you down.
Credits
Client: Pacifico Beer
Agency: Cramer-Krasselt
Marshall Ross - Chief Creative Officer
Rick Hamann - Executive Creative Director
Bill Dow - Group Creative Director
Jimmy Dietzen - Creative Director
David Vaca - Senior Art Director
Tom Katers - Senior Copywriter
Sarah Murphy - Jr. Art Director
David Plotkin - Jr. Copywriter
Scott McBurnie - Executive Producer
Katie Juras - Agency Producer
Renee Chez - Group Account Director
Eleni Vydra - Account Supervisor
Rebecca Pilgrim - Account Supervisor
Jason Parker - Group Planning Director
Ericka Svenonius - Senior Campaign Manager:
Production Company: Park Pictures
Vincent Haycock - Director
Youree Henley - Line Producer
Dinah Rodriguez - Exec Producer
Editorial: Whitehouse Post
Carlos Lowenstein - Editor
Post Production: The Mill
Luke Morrison - Colorist
Explosions in the Sky "Your Hand in Mine" - Music
Bam Studios - Sound Mix
Dave Leffel - Audio Engineer
