Pacifico: Live Life Anchors Up by Cramer-Krasselt

Client: Pacifico
Date: Mar 2018
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Pacifico Beer - developed in 1900 and brought to Baja, California in the 1970s by surfers - is a long-time West Coast favorite and one of the fastest-growing brands in the Constellation Brands portfolio. Poised at the intersection of beer's hottest current trends - Mexican imports and craft - Pacifico is ready to push beyond surf and sand with its first nationwide integrated campaign.

'Live Life Anchors Up,' the new campaign created by Cramer-Krasselt, focuses on the independent spirit of Pacifico and a way of living that's accessible to all of us. It positions Pacifico as an unpretentious beer with values that invite you to free yourself from the anchors that weigh you down.

Credits

Client: Pacifico Beer

Agency: Cramer-Krasselt

Marshall Ross - Chief Creative Officer

Rick Hamann - Executive Creative Director

Bill Dow - Group Creative Director

Jimmy Dietzen - Creative Director

David Vaca - Senior Art Director

Tom Katers - Senior Copywriter

Sarah Murphy - Jr. Art Director

David Plotkin - Jr. Copywriter

Scott McBurnie - Executive Producer

Katie Juras - Agency Producer

Renee Chez - Group Account Director

Eleni Vydra - Account Supervisor

Rebecca Pilgrim - Account Supervisor

Jason Parker - Group Planning Director

Ericka Svenonius - Senior Campaign Manager:

Production Company: Park Pictures

Vincent Haycock - Director

Youree Henley - Line Producer

Dinah Rodriguez - Exec Producer

Editorial: Whitehouse Post

Carlos Lowenstein - Editor

Post Production: The Mill

Luke Morrison - Colorist

Explosions in the Sky "Your Hand in Mine" - Music

Bam Studios - Sound Mix

Dave Leffel - Audio Engineer