Naughty Bags: Naughty Bags by Cramer-Krasselt

What happens when you let teens design condoms to be more “user friendly”? You get Naughty Bags, a brand of condom designed especially for teens. The way teens talk. The way teens express themselves. Definitely not clinical. Definitely not judgmental. Definitely not preachy. And definitely not distributed the same old way. They are given away for free.

Using information gathered from focus groups with urban young adults and research on their sexual behavior, Cramer-Krasselt, an integrated marketing and communications agency, and community partner Diverse & Resilient, a nonprofit whose mission is to improve the well-being of Wisconsin’s LGBTQ community, recognized that this unique problem required a unique solution. The current messages just are not working.

In collaboration with the focus groups, Naughty Bags came up with original names like “Pork Parka,” “Pecker Poncho,” “Scuba Gear” paired with creative, accessible distribution channels, to help make Naughty Bags more approachable for teens and young adults who are the most in need.

Cramer-Krasselt also made a “Papa Stopper” videogame-like animation for the brand.