#PowerOnAndOn by Cramer-Krasselt

Date: Apr 2017
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In its latest campaign, lawn equipment manufacturer Echo is showing consumers just how powerful some of its tools are by comparing their strength to the likes of hurricanes and muscle cars. For example, in one spot, the brand illustrates that the blades of a combat chopper spin at 380 RPM, nowhere near as fast as the Echo trimmer's 6400 RPM. The campaign, created by Cramer-Krasselt, aims to make the brand synonymous with power and move it away from the more humorous approach it had taken in previous advertising efforts.

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