The Drum Awards Festival - Official Deadline

-d -h -min -sec

Date: Aug 2017
Your Vote
Overall Rating
Opps, please vote again
174 votes

Rumors fly every year that football coach and current ESPN analyst Jon Gruden will return to coaching. This year, he has, in a way. Fans can contact him for a personal dose of game day coaching via Corona’s new Gruden Hotline.

The toll-free Gruden Hotline (1-855-9-GRUDEN), part of a new campaign conceived and created by Cramer-Krasselt, further cements the beer brand’s advertising push into football.

Fans can call the coach and press 1 for “The Audiblizer” and select from a series of pertinent Corona or football questions to get Gruden’s pre-recorded advice on their issues. Or, they can press 2, answer a series of questions and receive their game day nickname.

The Hotline will be featured in a three TV spots and online social and pre-roll videos airing during the pre-season through November, 2017. In addition to TV and social, the Hotline will also be featured in retail point-of-sale, and, when dialed (and you press 3), will also offer consumers the chance to win a trip to Coach Gruden’s infamous “Gruden QB Camp” in Orlando, FL. as part of a national sweepstakes.


Agency: Cramer-Krasselt

Client: Corona