Corona Extra: Corona Hotline Romo by Cramer-Krasselt

Date: Aug 2018
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With Jon Gruden now back in the coaching hotseat with the Raiders, Corona Extra has decided to draft former Dallas quarterback and current football analyst Tony Romo as the operator and face of its Corona Hotline, which returns for its second year this football season.

Featuring a new number that is not operator-specific, 1-844-9-Corona, fans can call the Corona Hotline all season long to tap into Romo’s powers of prediction, hear gameday reflections and enter for a chance to win prizes such as Corona gear or poolside seats in Las Vegas for the Big Game.

In a series of spots, Romo is at a beachside desk, taking calls from fans. In the introductory spot, Romo answers the Corona branded phone and says knowingly, “no, he doesn’t work here anymore,” before doling out guacamole advice.

In another, he tells a distraught fantasy footballer that he needs to grab a Corona, calm down and just watch the game without thinking about fantasy points. Two others, which will roll out throughout the season, have Romo in similar situations, telling people in sticky situations that essentially, a Corona will help solve their various football-activity-related problems.

Credits

Corona Extra

SVP, Chief Marketing Officer: Jim Sabia

VP, Brand Marketing: John Alvarado

Director of Marketing: Alex Schultz

Brand Manager: Alicia Anderson

Associate Brand Manager: Megan Brown

Agency: Cramer-Krasselt, Chicago

SVP, Executive Creative Director: Rick Hamann

SVP, Group Creative Director: Bill Dow

Associate Creative Director: Brandon Ireland

Associate Creative Director: David Dejong

Senior Art Director: Adam Prewozniak

Senior Copywriter: Jim Bernardin

Senior Art Director: Eric Lowery

Senior Copywriter: Chris Brotzman

Agency Producer: Will Meyers

SVP, Group Account Director: Renee Chez

VP, Account Director: Dana Fulena

Account Supervisor: Rebecca Pilgrim

Account Supervisor: Jamie Kogler

Group Planning Director: Matt Palmer

Production Company: hungry man

Director: Hank Perlman

Editorial: Whitehouse Post

Editor: Matthew Hilber

Post Production: The Mill

Sound Mix: Bam Studios

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