The Drum Awards Festival - Design and Metaverse

-d -h -min -sec

Date: Aug 2019
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Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline.

Throughout the season, fans can again call the Corona Hotline at 1-844-9-Corona to catch Romo’s gameday pep talks and fantasy football fire-ups and enter for a chance to win prizes like a Corona Gameday Beer Fridge, or a trip to Clearwater Beach to watch the Super Bowl beachside.

In a series of spots to promote the hotline, Romo, at a desk on a beach, is seen answering the phone and giving advice to fans who are watching games. One guy is superstitious and thinks he can’t watch the game or his team will lose. Romo quells his nerves and tells him that a Corona and a lime is all he needs. Another caller is confused by the rule changes until Romo tells him not to worry. A third sees him answering a call from an unnamed coach, who is trying to get him back into the league, but to no avail.


Brand: Corona Extra

Agency: Cramer-Krasselt

Production: Hungry Man

Editorial: Whitehouse Post

VFX: The Mill