Client: Corona
Date: May 2018
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A new spot for Corona reinforces previous Cinco de Mayo campaigns from long-time agency Cramer-Krasselt, inviting drinkers and Corona fans to get into the spirit of the celebration. 'Bottle Story' takes you through four different scenarios—moments of sharing fun and friendship—with the iconic Corona bottle and lime passing hand to hand, scene to scene, as people enjoy holiday festivities.

The spot sees Corona unofficially kick of summer with the classic Mexican holiday, which this year coincides with the 144th Kentucky Derby, for which it has a sponsorship and is the official import beer. The brand's website will be decked out with a Cinco countdown clock to help everyone’s timely planning of #CoronaDeMayo.


Client: Corona Extra

Agency: Cramer-Krasselt

Marshall Ross - Chief Creative Officer - Cramer-Krasselt

Rick Hamann - SVP, Executive Creative Director - Cramer-Krasselt

Bill Dow - SVP, Group Creative Director - Cramer-Krasselt

Brandon Ireland - Associate Creative Director - Cramer-Krasselt

Jim Bernardin - Senior Copy Writer - Cramer-Krasselt

David Plotkin - Copy Writer - Cramer-Krasselt

Adam Prewozniak - Senior Art Director - Cramer-Krasselt

Sarah Murphy - Art Director - Cramer-Krasselt

Scott McBurnie - Executive Producer - Cramer-Krasselt

Rob Jaeger - Producer - Cramer-Krasselt

Jason Parker - Group Planning Director - Cramer-Krasselt

Renee Chez - SVP, Group Acount Director - Cramer-Krasselt

Dana Fulena - VP, Account Director - Cramer-Krasselt

Martine Johnston - Account Executive - Cramer-Krasselt

Brand: Corona

Company: Constellation Brands

Sr. VP & Chief Marketing Officer: Jim Sabia

VP, Brand Marketing: John Alvarado

Brand Director: Alex Schultz

Brand Manager: Susie Robberson

Brand Manager: Alicia Anderson

Associate Brand Manager: Lee Gamlin