Corona: Bottle Story by Cramer-Krasselt
- Location:
A new spot for Corona reinforces previous Cinco de Mayo campaigns from long-time agency Cramer-Krasselt, inviting drinkers and Corona fans to get into the spirit of the celebration. 'Bottle Story' takes you through four different scenarios—moments of sharing fun and friendship—with the iconic Corona bottle and lime passing hand to hand, scene to scene, as people enjoy holiday festivities.
The spot sees Corona unofficially kick of summer with the classic Mexican holiday, which this year coincides with the 144th Kentucky Derby, for which it has a sponsorship and is the official import beer. The brand's website will be decked out with a Cinco countdown clock to help everyone’s timely planning of #CoronaDeMayo.
Credits
Client: Corona Extra
Agency: Cramer-Krasselt
Marshall Ross - Chief Creative Officer - Cramer-Krasselt
Rick Hamann - SVP, Executive Creative Director - Cramer-Krasselt
Bill Dow - SVP, Group Creative Director - Cramer-Krasselt
Brandon Ireland - Associate Creative Director - Cramer-Krasselt
Jim Bernardin - Senior Copy Writer - Cramer-Krasselt
David Plotkin - Copy Writer - Cramer-Krasselt
Adam Prewozniak - Senior Art Director - Cramer-Krasselt
Sarah Murphy - Art Director - Cramer-Krasselt
Scott McBurnie - Executive Producer - Cramer-Krasselt
Rob Jaeger - Producer - Cramer-Krasselt
Jason Parker - Group Planning Director - Cramer-Krasselt
Renee Chez - SVP, Group Acount Director - Cramer-Krasselt
Dana Fulena - VP, Account Director - Cramer-Krasselt
Martine Johnston - Account Executive - Cramer-Krasselt
Brand: Corona
Company: Constellation Brands
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director: Alex Schultz
Brand Manager: Susie Robberson
Brand Manager: Alicia Anderson
Associate Brand Manager: Lee Gamlin
