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Agency: CP+B
Client: Otterbox
Date: Jul 2017
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CP+B is working with OtterBox, the number one-selling smartphone case brand in the US, as they introduce a line of premium rugged coolers.

Brands in this category claim their coolers are “bear proof” but OtterBox is proving the new Venture coolers are not only bear proof, but falling piano, wrecking ball, firecracker and angry wrestler proof. They put fish inside the cooler, then gave a real grizzly bear an electronic switchboard with real buttons to trigger these various elements to try and destroy it.

The resulting video injects fun into the serious outdoor world, while proving how tough these coolers are.

Credits

CLIENT: OtterBox

CAMPAIGN TITLE: Unrule The Outdoors

EXECUTION TITLE: Ultra Bear Proof

AGENCY: CP+B Boulder

VP/CHIEF CREATIVE OFFICER: Ralph Watson

EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao

ASSOCIATE CREATIVE DIRECTOR: Brian Caruso

ASSOCIATE CREATIVE DIRECTOR: Marthon Pucci

VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder

INTEGRATED PRODUCER: Alina Moeller

JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson

INTEGRATED PRODUCER: Rachel Noonan

PRODUCTION COMPANY & CITY: Bob Industries, LA

DIRECTOR: Brigg Bloomquist

DIRECTOR OF PHOTOGRAPHY: Danny Moder

PRODUCER: Brian Etting

EXECUTIVE PRODUCER: TK Knowles

EXECUTIVE PRODUCER: John O'Grady

EDITORIAL COMPANY & CITY: SpotWelders, Venice, CA

EDITOR: Haines Hall

ASSISTANT EDITOR: Matt Corliss

EDITORIAL EXECUTIVE PRODUCER: Carolina Padilla

SENIOR PRODUCER: Christie Price

POST PRODUCTION COMPANY & CITY: Method Studios

SENIOR EXECUTIVE PRODUCER: Robert Owens

PRODUCER: Julia Paskert

LEAD FLAME ARTISIT: Wensen Ho

FLAME ARTISIT(s): Cody Edwardson

SUPPORT FLAME ARTISIT(s): Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine

MIX COMPANY & CITY: Bronx Audio Post, NY, NY

AUDIO ENGINEER: David Wolfe

MIX PRODUCER: Molly Burke

MUSIC COMPANY & CITY: Butter Music and Sound, Venice, CA

MUSIC COMPANY CCO/CEO: Andrew Sherman

MUSIC COMPANY EP: Annick Mayer

MUSIC COMPANY PRODUCER: Jason Weiss

TELECINE COMPANY: Company 3

COLORIST: Stefan Sonnenfeld

SENIOR PRODUCER: Katie Andrews

VP/MANAGING DIRECTOR: Devin Reiter

GROUP ACCOUNT DIRECTOR: Rob Hofferman

CONTENT SUPERVISOR: Michelle Robertson

CONTENT MANAGER: Ashley Huehnerfuss

CHIEF STRATEGY OFFICER: Eric Zuncic

SENIOR STRATEGIST: Nicole Hering

SENIOR BUSINESS AFFAIRS: Lisa Gilles

TRAFFIC MANAGER: Alex Blumfelder