Agency: CPB London
Date: Mar 2022
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CPB London has worked with research agency Perspectus Global to assess how children are still affected by unconscious gender bias.

The study, conducted in February, surveyed 1,000 UK-based parents of children aged five to 11 and 1,000 UK-based children in that age group.

It revealed that 39% of the children polled thought that “mummies should look after babies and do all the housework” with 38% agreeing “daddies should go to work“.

Off the back of this, CPB London has created a series of posters that invite the public to simply “imagine” the person who assumes a particular job title, including a chief executive officer, a doctor, a nurse and a makeup artist.