The Drum Awards for Marketing - Extended Deadline

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Agency: CP+B LA
Date: Sep 2017
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Thursday Night Football games are about to be streamed live on Amazon Prime Video. To help get customers excited about watching Thursday Night Football on Amazon, a campaign was created focused on the literal side of who is will be playing, starting with the Bears and Packers streaming live September 28 on Amazon. Future spots will promote more ‘never seen before’ scenarios for when the Eagles meet the Panthers on October 12th, and the Steelers face the Texans for a special Christmas Day game on December 25th, all for the first time on the Amazon stream.

The campaign was created with CP+B LA and was shot by Andreas Nilsson – acclaimed music video and commercial director behind 2013’s 'The Epic Split.' The ads will run online, supported with a digital and social media buy.

Credits

Client: Amazon Prime

Agency: CP+B LA

Director: Andreas Nilsson