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Kraft Macaroni & Cheese: Make it Right by CP+B

Agency: CP+B
Date: Mar 2017
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Kraft Macaroni & Cheese's latest campaign features parents who make up for their "parenting fails" by making their kids some of the brand's mac and cheese. Created by CP+B, the campaign is rooted in research conducted by the brand that found that "three in five (59%) millennial parents admit parenting fails happen an average of three times a week" and "more than 9 in 10 (93%) millennial parents feel mess-ups are a natural part of parenting."

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