Infiniti USA: advert-body-2 by CP+B
- Location:
In the ‘Start Your Own Legacy’ campaign for Infiniti, we meet Konrad Gunther, a fictional, yet legendary, German racer who grew up and still drives on the Blister Berg track – a Nürburgring-like testing track where they “prove German luxury cars are the best in the world,” according to Gunther.
When the Infiniti QX50, QX60 and QX80 models show up to challenge the track, Gunther dismisses them and their family-friendly features, until he digs a little deeper.
Gunther and the Blister Berg are designed to be the very personification of the stodgy, exclusivity of the luxury automobile tradition. Gunther nitpicks, criticizes and questions Infiniti’s many advanced, family-friendly SUV features for not become welcome on the track. But in doing so, he becomes an ally for the brand.
The tongue-in-cheek campaign, by CP+B, is made to show that the Infiniti family of SUVs and crossovers defy tradition.
Credits
CLIENT: Infiniti Motor Company Ltd.
AGENCY: CP+B
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Mark St. Amant
CREATIVE DIRECTOR: Jason Pierce
ACD/ART DIRECTOR: Donny Brunner
ACD/COPYWRITER: Ryan Contillo
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
SENIOR INTEGRATED PRODUCER: Jamie Slade
GROUP ACCOUNT DIRECTOR: Steve Barry
MANAGEMENT SUPERVISOR: Lauren Wheaton
CONTENT MANAGER: Hayden Zellers
VP/CO-HEAD OF STRATEGY: Jennifer Hruska
SENIOR STRATEGIST: Albert Opraseuth
PRODUCT SPECIALIST: John Heathfield
SENIOR BUSINESS AFFAIRS MANAGER: Kimberly Campbell
INFINITI MOTOR COMPANY USA: Director, Marketing Communications & Media, Phil O’Connor
Sr. Manager, Marketing Communications, Kathy Roznowski
Manager, Marketing Communications, Brooke Hoekstra
Sr. Planner, Marketing Communications, Lindsay Ricotta
PRODUCTION COMPANY & CITY: MJZ, LA
DIRECTOR: Craig Gillespie
PRESIDENT: David Zander
EXECUTIVE PRODUCER (MJZ): Emma Wilcockson
PRODUCER (MJZ): Ed Callaghan
STAFF PRODUCTION MANAGER (MJZ): Jake Weimer
DIRECTOR OF PHOTOGRAPHY: Stuart Graham
SERVICE PRODUCTION COMPANY & CITY: Tony Petersen Film GmbH, Berlin
EXECUTIVE PRODUCER (TPF): Michael Duttenhöfer
PRODUCER (TPF): Rocco Kopecny
EDITORIAL COMPANY & CITY: Cut and Run, LA
EDITOR: Jay Nelson
ASST. EDITOR: Eli Beck-Gifford
EXECUTIVE PRODUCER (CUT AND RUN): Amburr Farls
Producer (CUT AND RUN): Jared Thomas
TELECINE COMPANY & CITY: MPC, LA
COLORIST: Ricky Gausis
TELECINE SENIOR PRODUCER: Rebecca Boorsma
VISUAL EFFECTS COMPANY & CITY: MPC, LA
MANAGING DIRECTOR: Robert Owens
HEAD OF PRODUCTION: Colin Clarry
EXECUTIVE PRODUCER: Elexis Stearn
FINISHING EXECUTIVE PRODUCER: Karena Ajamian
SENIOR VFX PRODUCER: Bomyee Hwang
CREATIVE DIRECTOR/2D SUPERVISOR: Claus Hansen
ON-SET VFX SUPERVISOR: Stephane Allender
COMPOSITORS: Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua Pena
CG LEAD: Julian Fitzpatrick
CG GENERALISTS: Michael Reed, Matt Maude
CLEAN UP/ROTO LINE PRODUCER: Abhinav Sharda
CLEAN UP/ROTO SUPPORT SUPERVISOR: Siju Murugan
2D CLEAN UP ARTISTS: Sivakumar R, Silambarasan R P
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS (JSM): Seamus Kilmartin, Naren Rauch
EXECUTIVE PRODUCERS (JSM): Joel Simon, Jeff Fiorello
PRODUCER (JSM): Norm Felker
SOUND DESIGN CO & CITY: Lime Studios, LA
MIX ENGINEER: Matt Miller
MIX ENGINEER ASSISTANT: Lisa Mermelstein
EXECUTIVE PRODUCER (MIX): Susie Boyajan