Ikea Music Lab announced that it is introducing Swedish hip-hop in America beginning with this weekend’s Boston Calling festival and to do so the retailer is introducing a new product – Swedish HIP HÖP.
CP+B worked with Ikea to create a video that shows people walking out of the store with the HIP HÖP box, asking them how they will enjoy it and where they will put it in their houses. “I know I want it in the bathroom,” says one interviewee.
The wryly humorous video is accompanied by a serious playlist. CP+B worked with music journalist Ametist Azordegan, known as the ‘Godmother of Swedish Hip-Hop,’ to curate a Spotify playlist of the most interesting and progressive Swedish hip-hop.
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
EXECUTIVE CREATIVE DIRECTOR: Johan Eghammer
CREATIVE: Alexis Jabbour
CREATIVE: Bert Marissen
SR. DESIGNER: David Balsamello
VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
JR. PRODUCER: Mimi McCormick
SR. PROJECT MANAGER: Rob Scott
EDITORIAL COMPANY & CITY: Ming Studios – Boulder, CO
PRODUCER: Maura Murphy
EXECUTIVE PRODUCER: Lennon Barnica (Ming)
EDITOR & COLORIST: Charlie Brittz
DIRECTOR OF PHOTOGRAPHY: Steve Capstick
CO-DIRECTOR OF PHOTOGRAPHY: Jake Johnson
SOUND RECORDIST: Lincoln Terhark
MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CA
EXECUTIVE PRODUCER//CD: Susie Boyajan
ENGINEER: Kevin McAlpine