IKEA: Swedish HIP HÖP by CP+B

Agency: CP+B
Client: IKEA
Date: May 2018
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Ikea Music Lab announced that it is introducing Swedish hip-hop in America beginning with this weekend’s Boston Calling festival and to do so the retailer is introducing a new product – Swedish HIP HÖP.

CP+B worked with Ikea to create a video that shows people walking out of the store with the HIP HÖP box, asking them how they will enjoy it and where they will put it in their houses. “I know I want it in the bathroom,” says one interviewee.

The wryly humorous video is accompanied by a serious playlist. CP+B worked with music journalist Ametist Azordegan, known as the ‘Godmother of Swedish Hip-Hop,’ to curate a Spotify playlist of the most interesting and progressive Swedish hip-hop.

Credits

AGENCY: CP+B

GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson

EXECUTIVE CREATIVE DIRECTOR: Johan Eghammer

CREATIVE: Alexis Jabbour

CREATIVE: Bert Marissen

SR. DESIGNER: David Balsamello

VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder

JR. PRODUCER: Mimi McCormick

SR. PROJECT MANAGER: Rob Scott

EDITORIAL COMPANY & CITY: Ming Studios – Boulder, CO

PRODUCER: Maura Murphy

EXECUTIVE PRODUCER: Lennon Barnica (Ming)

EDITOR & COLORIST: Charlie Brittz

DIRECTOR OF PHOTOGRAPHY: Steve Capstick

CO-DIRECTOR OF PHOTOGRAPHY: Jake Johnson

SOUND RECORDIST: Lincoln Terhark

MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CA

EXECUTIVE PRODUCER//CD: Susie Boyajan

ENGINEER: Kevin McAlpine

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