Hotels.com: Be there. Do that. Get rewarded. by CP+B

Agency: CP+B
Client: Hotels.com
Date: Apr 2019
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New ads by Hotels.com play off the fact that people are always posting their vacation pictures on social media, making them look exotic and romantic. While you may tap ‘like’ you’re secretly wishing them ill will for having a good time.

For the first time, Hotels.com is giving this ubiquitous but unspoken behavior a name – the “hate-like.” In a new campaign, ‘Be there. Do that. Get Rewarded.,’ launching in the US and UK, Hotels.com pokes fun at the social truth and offers people a solution to their travel envy.

The spots feature Captain Obvious pointing out the painfully apparent reasons why you hate-like your friends’ vacation posts and remind you that Hotels.com can help you book brag-worthy trips of your own. In ‘Romance’ a woman in a bath tells her unseen significant other, after viewing a romantic beach photo, that romance isn’t dead. Pan out to see her husband on the toilet next to her, with Captain Obvious in the room as well, saying romance is dead there, so they should liven things up by booking their own trip.

Rapper and DJ Lil Jon is out on an envy-inducing vacation of his own in one of the spots, ‘My Dream,’ where he is part of a plane passenger to Omaha’s dream trip, zip lining through a tropical forest (Lil Jon is apparently a zip line enthusiast).

Credits

AGENCY: CPB

CHIEF CREATIVE ENGINEER: Alex Bogusky

EXECUTIVE CREATIVE DIRECTOR: Johan Eghammer

CREATIVE DIRECTOR: Quinn Katherman

ASSOCIATE CREATIVE DIRECTOR: Ryan Contillo

ASSOCIATE CREATIVE DIRECTOR: Donny Brunner

ASSOCIATE CREATIVE DIRECTOR: Mike Motch

ASSOCIATE CREATIVE DIRECTOR: Austin Mankey

COPYWRITER: David Carr

ART DIRECTOR: Martins Miller

COPYWRITER: Dana Buckhorn

ART DIRECTOR: Steph Langan

CO-LEAD OF DESIGN: Adam Skalecki

DESIGNER: Karin Schwartz

SENIOR STUDIO DESIGNER: Corey Blade

DIRECTOR OF INTEGRATED PRODUCTION: Bryan Sweeney

GROUP EXECUTIVE PRODUCER: Sloan Schroeder

GROUP EXECUTIVE INTERACTIVE PRODUCER: Dan Corken

INTERACTIVE PRODUCER: Mimi McCormick

GROUP EXECUTIVE ART PRODUCER: Lisa Lee

SENIOR ART PRODUCER: Rosie Ollero

ART PRODUCER: Antoinette Rodriguez

ASSISTANT PRODUCER: Daniel Arnone

CONTENT CREATOR / D.P.: Jeffery Garland

EDITOR: Matt Wade

GLOBAL ACCOUNT DIRECTOR: Christi Clark

MANAGING DIRECTOR: Helen James

ACCOUNT DIRECTOR: Fiorella Juarez

ACCOUNT DIRECTOR: Mia Bedran

ACCOUNT SUPERVISOR: Alyssa Fitterer

ACCOUNT MANAGER: Noelle Demo

ACCOUNT MANAGER: Sam Crawford

JR ACCOUNT MANAGER: Giulia Jolk

PROJECT MANAGER: Courtney Reid

PROJECT MANAGER: Emily Edwards

DIRECTOR OF BUSINESS AFFAIRS: Trisha Ramdoo

ASSOCIATE BUSINESS AFFAIRS MANAGER: Zach Brown

BUSINESS AFFAIRS MANAGER: Calli Howard

STRATEGY DIRECTOR: Kelly Mertesdorf

SENIOR STRATEGIST: Katie Sherman

PHOTOGRAPHER: Robyn Van Swank

PRODUCTION COMPANY: m ss ng p eces

CINEMATOGRAPHER (PRODUCTION CO): Damien Acevedo

MANAGING PARTNER / FOUNDER (PRODUCTION CO): Ari Kuschnir

MANAGING PARTNER (PRODUCTION CO): Kate Oppenheim

MANAGING PARTNER (PRODUCTION CO): Brian Latt

EXECUTIVE PRODUCER / PARTNER (PRODUCTION CO): Dave Saltzman

EXECUTIVE PRODUCER (PRODUCTION CO): Edward Grann

HEAD OF PRODUCTION: Rebecca Davis

DIRECTOR: JJ Adler

PRODUCER: Greg Jones

FINISHING / COLOR COMPANY: MPC

COLORIST (FINISHING / COLOR CO): Ricky Gausis

FLAME ARTIST (FINISHING / COLOR CO): Claus Hansen

MANAGING DIRECTOR (FINISHING / COLOR CO): Robert Owens

PRODUCER (FINISHING / COLOR CO): Karena Ajamian

EDITORIAL COMPANY & CITY: COSMOSTREET

EDITOR (EDITORIAL CO): Lawrence Young

PRODUCER (EDITORIAL CO): Kacie Gomez

HEAD OF PRODUCTION (EDITORIAL CO): Marie Mangahas

AUDIO MIX COMPANY & CITY: LIME

EXECUTIVE PRODUCER: Susie Boyagan and Kayla Ph

MIXER: Matt Miller

SOCIAL VIDEO LINE PRODUCER: Alex VanNortwick

ANIMATOR: Andy Schulman

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