Hotels.com: Be there. Do that. Get rewarded. by CP+B
- Location:
New ads by Hotels.com play off the fact that people are always posting their vacation pictures on social media, making them look exotic and romantic. While you may tap ‘like’ you’re secretly wishing them ill will for having a good time.
For the first time, Hotels.com is giving this ubiquitous but unspoken behavior a name – the “hate-like.” In a new campaign, ‘Be there. Do that. Get Rewarded.,’ launching in the US and UK, Hotels.com pokes fun at the social truth and offers people a solution to their travel envy.
The spots feature Captain Obvious pointing out the painfully apparent reasons why you hate-like your friends’ vacation posts and remind you that Hotels.com can help you book brag-worthy trips of your own. In ‘Romance’ a woman in a bath tells her unseen significant other, after viewing a romantic beach photo, that romance isn’t dead. Pan out to see her husband on the toilet next to her, with Captain Obvious in the room as well, saying romance is dead there, so they should liven things up by booking their own trip.
Rapper and DJ Lil Jon is out on an envy-inducing vacation of his own in one of the spots, ‘My Dream,’ where he is part of a plane passenger to Omaha’s dream trip, zip lining through a tropical forest (Lil Jon is apparently a zip line enthusiast).
Credits
AGENCY: CPB
CHIEF CREATIVE ENGINEER: Alex Bogusky
EXECUTIVE CREATIVE DIRECTOR: Johan Eghammer
CREATIVE DIRECTOR: Quinn Katherman
ASSOCIATE CREATIVE DIRECTOR: Ryan Contillo
ASSOCIATE CREATIVE DIRECTOR: Donny Brunner
ASSOCIATE CREATIVE DIRECTOR: Mike Motch
ASSOCIATE CREATIVE DIRECTOR: Austin Mankey
COPYWRITER: David Carr
ART DIRECTOR: Martins Miller
COPYWRITER: Dana Buckhorn
ART DIRECTOR: Steph Langan
CO-LEAD OF DESIGN: Adam Skalecki
DESIGNER: Karin Schwartz
SENIOR STUDIO DESIGNER: Corey Blade
DIRECTOR OF INTEGRATED PRODUCTION: Bryan Sweeney
GROUP EXECUTIVE PRODUCER: Sloan Schroeder
GROUP EXECUTIVE INTERACTIVE PRODUCER: Dan Corken
INTERACTIVE PRODUCER: Mimi McCormick
GROUP EXECUTIVE ART PRODUCER: Lisa Lee
SENIOR ART PRODUCER: Rosie Ollero
ART PRODUCER: Antoinette Rodriguez
ASSISTANT PRODUCER: Daniel Arnone
CONTENT CREATOR / D.P.: Jeffery Garland
EDITOR: Matt Wade
GLOBAL ACCOUNT DIRECTOR: Christi Clark
MANAGING DIRECTOR: Helen James
ACCOUNT DIRECTOR: Fiorella Juarez
ACCOUNT DIRECTOR: Mia Bedran
ACCOUNT SUPERVISOR: Alyssa Fitterer
ACCOUNT MANAGER: Noelle Demo
ACCOUNT MANAGER: Sam Crawford
JR ACCOUNT MANAGER: Giulia Jolk
PROJECT MANAGER: Courtney Reid
PROJECT MANAGER: Emily Edwards
DIRECTOR OF BUSINESS AFFAIRS: Trisha Ramdoo
ASSOCIATE BUSINESS AFFAIRS MANAGER: Zach Brown
BUSINESS AFFAIRS MANAGER: Calli Howard
STRATEGY DIRECTOR: Kelly Mertesdorf
SENIOR STRATEGIST: Katie Sherman
PHOTOGRAPHER: Robyn Van Swank
PRODUCTION COMPANY: m ss ng p eces
CINEMATOGRAPHER (PRODUCTION CO): Damien Acevedo
MANAGING PARTNER / FOUNDER (PRODUCTION CO): Ari Kuschnir
MANAGING PARTNER (PRODUCTION CO): Kate Oppenheim
MANAGING PARTNER (PRODUCTION CO): Brian Latt
EXECUTIVE PRODUCER / PARTNER (PRODUCTION CO): Dave Saltzman
EXECUTIVE PRODUCER (PRODUCTION CO): Edward Grann
HEAD OF PRODUCTION: Rebecca Davis
DIRECTOR: JJ Adler
PRODUCER: Greg Jones
FINISHING / COLOR COMPANY: MPC
COLORIST (FINISHING / COLOR CO): Ricky Gausis
FLAME ARTIST (FINISHING / COLOR CO): Claus Hansen
MANAGING DIRECTOR (FINISHING / COLOR CO): Robert Owens
PRODUCER (FINISHING / COLOR CO): Karena Ajamian
EDITORIAL COMPANY & CITY: COSMOSTREET
EDITOR (EDITORIAL CO): Lawrence Young
PRODUCER (EDITORIAL CO): Kacie Gomez
HEAD OF PRODUCTION (EDITORIAL CO): Marie Mangahas
AUDIO MIX COMPANY & CITY: LIME
EXECUTIVE PRODUCER: Susie Boyagan and Kayla Ph
MIXER: Matt Miller
SOCIAL VIDEO LINE PRODUCER: Alex VanNortwick
ANIMATOR: Andy Schulman
