The Drum Awards for Marketing - Entry Deadline

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Agency: CP+B
Client: Domino's
Date: Apr 2018
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Domino’s has made both a live and virtual Rube Goldberg machine for its latest campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps fam.

The ‘Beautifully Easy’ TV spot introduces the rewards program with a woman placing a pizza order on a phone, which starts the machine rolling around a Domino’s employee making her pizza. As the overly complex machine rolls along, it showcases features of how to build rewards points, like with Google Home or with an emoji even in store.

With its new iPhone/Android game, , Piece of the Pie Pursuit, players have another way to earn real-world points towards free pizza. It puts players in the center of Domino's latest TV commercial as they navigate a virtual version of the Rube Goldberg machine. Each section provides players with pizza-themed challenges – such as guiding your pizza cutter car along a boost-filled track in a race against the clock or using a pizza sauce ‘spoodle’ to catapult to new heights.


Agency: CP+B

Client: Domino's