Domino's: Paving for Pizza by CP+B

Agency: CP+B
Client: Domino's
Date: Jun 2018
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Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today (June 11), Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza website. It’s a way to not only help communities in need of pothole fixes after a rough winter, it also furthers the brand’s stance as a leader in food delivery.

Domino’s has already worked with four municipalities to help repair roads that directly affect their customers. Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code on the website. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.

A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making it safe for pizza delivery. The accompanying website also has, aside from a nomination form and carryout special, a 'pothole impact meter' with video to show what happens to a pizza from an in-box camera on varying road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit. Crank it up to critical and the pizza takes some damage, while on a catastrophic road, you might just lose your cheese.

The campaign is courtesy of CP+B, which last year launched the Domino’s Carryout Insurance program that lets customers get a new pizza if theirs is damaged on the journey home.

Credits

AGENCY: CP+B

GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson

EVP EXECUTIVE CREATIVE DIRECTOR: Tony Calcao

CREATIVE DIRECTORS: Kelly McCormick, D'Arcy O'Neill

ASSOCIATE CREATIVE DIRECTORS: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka

VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder

INTEGRATED PRODUCER: Alina Moeller

JR. PRODUCER: Amber Pena

VP/EXECUTIVE INTERACTIVE PRODUCER: Dan Corken

INTERACTIVE PRODUCER: Morgan Burrows

ACCOUNT DIRECTORS: Jacqueline Redmond, Allison Foley

CONTENT SUPERVISORS: Michelle Robertson, Mark Hurley

CONTENT MANAGERS: Brad George, Sam Carolan

BUSINESS AFFAIRS MANAGERS: Kimberly Campbell, Cristina Fajardo

GROUP DIRECTOR STRATEGY: Courtney Loveman

STRATEGIST: Katie Sherman

PRODUCTION COMPANY & CITY: Chelsea Pictures - Los Angeles

DIRECTOR: Thomas Beug

OWNER/EXECUTIVE PRODUCER (PRODUCTION CO): Lisa Mehling

VP/EXECUTIVE PRODUCER (PRODUCTION CO): Pat McGoldrick

PRODUCER: Maeliosa Tiernan

TELECINE COMPANY & CITY: CO3 - Santa Monica

COLORIST: Stefan Sonnenfeld

COLOR ASSISTANT: Aaron Flickinger

SENIOR COLOR PRODUCER: Katie Andrews

EDITORIAL COMPANY & CITY: Union Editorial/Marshall Street Editors

EDITOR: Spencer Ferszt

ASSISTANT EDITOR: James Bedford

PRODUCER: Samantha Machado

PRESIDENT/MANAGING PARTNER: Michael Raimondi

MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica

EXECUTIVE PRODUCER: Susie Boyajan

PRODUCER: Kayla Phungglan

ENGINEER & SOUND DESIGNER: Matt Miller

ASSISTANT ENGINEER: Lisa Mermelstein

POST PRODUCTION & VFX COMPANY & CITY: Method Studios - Los Angeles

VFX SUPERVISOR/LEAD FLAME: Kelly Bumbarger

SUPPORT FLAME ARTISTS: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte

SENIOR PRODUCER: Julia Paskert

EXECUTIVE PRODUCER: Ananda Reavis

PRODUCER: Thuy Ta

ANIMATION COMPANY & CITY: Cut Quest - Denver

ANIMATORS: James Bedford

MUSIC HOUSE & CITY: JSM Music - New York

CCO/CO-COMPOSER: Joel Simon

EXECUTIVE PRODUCER: Jeff Fiorello

PRODUCER: Norm Felker

WEBSITE PRODUCTION COMPANY & CITY: Stink Studios - New York