Domino's: Paving for Pizza by CP+B
- Location:
Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today (June 11), Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza website. It’s a way to not only help communities in need of pothole fixes after a rough winter, it also furthers the brand’s stance as a leader in food delivery.
Domino’s has already worked with four municipalities to help repair roads that directly affect their customers. Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code on the website. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.
A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making it safe for pizza delivery. The accompanying website also has, aside from a nomination form and carryout special, a 'pothole impact meter' with video to show what happens to a pizza from an in-box camera on varying road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit. Crank it up to critical and the pizza takes some damage, while on a catastrophic road, you might just lose your cheese.
The campaign is courtesy of CP+B, which last year launched the Domino’s Carryout Insurance program that lets customers get a new pizza if theirs is damaged on the journey home.
Credits
AGENCY: CP+B
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
EVP EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
CREATIVE DIRECTORS: Kelly McCormick, D'Arcy O'Neill
ASSOCIATE CREATIVE DIRECTORS: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka
VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JR. PRODUCER: Amber Pena
VP/EXECUTIVE INTERACTIVE PRODUCER: Dan Corken
INTERACTIVE PRODUCER: Morgan Burrows
ACCOUNT DIRECTORS: Jacqueline Redmond, Allison Foley
CONTENT SUPERVISORS: Michelle Robertson, Mark Hurley
CONTENT MANAGERS: Brad George, Sam Carolan
BUSINESS AFFAIRS MANAGERS: Kimberly Campbell, Cristina Fajardo
GROUP DIRECTOR STRATEGY: Courtney Loveman
STRATEGIST: Katie Sherman
PRODUCTION COMPANY & CITY: Chelsea Pictures - Los Angeles
DIRECTOR: Thomas Beug
OWNER/EXECUTIVE PRODUCER (PRODUCTION CO): Lisa Mehling
VP/EXECUTIVE PRODUCER (PRODUCTION CO): Pat McGoldrick
PRODUCER: Maeliosa Tiernan
TELECINE COMPANY & CITY: CO3 - Santa Monica
COLORIST: Stefan Sonnenfeld
COLOR ASSISTANT: Aaron Flickinger
SENIOR COLOR PRODUCER: Katie Andrews
EDITORIAL COMPANY & CITY: Union Editorial/Marshall Street Editors
EDITOR: Spencer Ferszt
ASSISTANT EDITOR: James Bedford
PRODUCER: Samantha Machado
PRESIDENT/MANAGING PARTNER: Michael Raimondi
MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCER: Kayla Phungglan
ENGINEER & SOUND DESIGNER: Matt Miller
ASSISTANT ENGINEER: Lisa Mermelstein
POST PRODUCTION & VFX COMPANY & CITY: Method Studios - Los Angeles
VFX SUPERVISOR/LEAD FLAME: Kelly Bumbarger
SUPPORT FLAME ARTISTS: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte
SENIOR PRODUCER: Julia Paskert
EXECUTIVE PRODUCER: Ananda Reavis
PRODUCER: Thuy Ta
ANIMATION COMPANY & CITY: Cut Quest - Denver
ANIMATORS: James Bedford
MUSIC HOUSE & CITY: JSM Music - New York
CCO/CO-COMPOSER: Joel Simon
EXECUTIVE PRODUCER: Jeff Fiorello
PRODUCER: Norm Felker
WEBSITE PRODUCTION COMPANY & CITY: Stink Studios - New York
