Agency: CP+B
Date: Apr 2016
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To introduce its new boxed dinner offering, Cracker Barrel Macaroni & Cheese, Kraft Heinz has rolled out a campaign that pokes fun at all the odd competitions that are out there - everything from dog shows to spelling bees. The two TV spots aim to show that Cracker Barrel's 'award-winning' cheddar is the only thing worth rewarding.

Credits

VP/Chief Creative Officer: Ralph Watson

VP/Executive Creative Director: Adam Chasnow

Associate Creative Director, Art Director: Stephanie Kohnen

Associate Creative Director, Writer: Mona Hasan

VP/Director of Content Production: Kate Hildebrant

Sr. Integrated Producer, Video: Annie Turlay

Production Company & City: Hungry Man, LA

Director: Milana Vayntrub

Director of Photography: Kai Saul

Line Producer (Production Co.): Joshua Goldstein

Executive Producer (Production Co.): Nancy Hacohen and Dan Duffy

Editorial Company & City: The Now Corporation, NY

Editor: Owen Plotkin

Assistant Editor: Matt Corliss

Editorial Executive Producer: Nancy Finn

Post Production Company & City: Method Studios, LA

Lead Flame Artist: Wensen Ho

Flame Support: Cecile Tecson

Flame Assist: Justin Monnier

Executive Producer: Robert Owens

Sr. Post Producer: Cara Lehr

Mix Company & City: Lime Studios, LA

Audio Mixer: Matt Miller

Audio Assist: Peter Lapinski

Executive Producer: Susie Boyajan

Music Company & City: JSM Music, NY

Composers: David Wolfert/Joel Simon

Executive Producer: Joel Simon

Producer: Norm Felker

Telecine Company & City: CO3, LA

Sr. Colorist: Stefan Sonnenfeld

Executive Producer (Telecine): Rhubie Jovanov

Producer (Telecine): Adam Van Wagoner

VP/Account Director: Evan Russack

Account Director: Kelly Olech

Content Manager: Laurie Tewksbury

Group Director, Strategy: Kaylin Goldstein

Strategist: Fabiana Brown

Jr. Strategist: Katie Sherman

Sr. Business Affairs Manager: Lisa Gillies

Jr. Traffic Manager: Katie Hare