Agency: CP+B
Client: Carlsberg
Date: Jun 2018
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Danish beer brand Carlsberg is reinventing the wheel to win over fans in Europe, especially Russia, by creating beer with the texture of caviar.

CP+B Copenhagen hatched the plan and developed the luxury brew with help from food experts in Denmark. Beer with the texture of the coveted fish eggs was created to dish out to football fans keen for a taste of Russian and Danish culture.


Agency: CP+B Copenhagen

Client: Carlsberg