advert-top-1 by CP+B Boulder
- Location:
Fruit of the Loom has rolled out a 30-second TV ad to promote its EverSoft Tee, which the brand says is a "tough shirt with a soft side." To prove that even the manliest of men can still wear a soft and comfy t-shirt, the tongue-in-cheek spot - which was created by CP+B - features a man who touts the benefits of the EverSoft Tee while doing things like riding a grizzly bear and getting a neck tattoo.
Credits
VP/CHIEF CREATIVE OFFICER: Ralph Watson
CREATIVE DIRECTOR: KT Thayer
SR. ART DIRECTOR: Donny Brunner
SR. COPYWRITER: Ryan Contillo
VP/EXECUTIVE PRODUCER, VIDEO: Ramon Nuñez
MUSIC SUPERVISOR: Andy Hamm
PRODUCTION COMPANY & CITY: Smuggler, LA
EXECUTIVE PRODUCER - PRODUCTION COMPANY: Drew Santisero
DIRECTOR: Benjamin Weinstein
PRODUCER: Jason Manz
EDITORIAL COMPANY & CITY: Plus Productions, Boulder
EDITOR: Kevin Zimmerman
EDITOR: Ryan Simpson
EXECUTIVE PRODUCER (EDITORIAL CO.): Lennon Barnica
VFX COMPANY & CITY: Method Studios, Santa Monica
VFX CREATIVE DIRECTOR: Vernon Wilbert
VFX PRODUCER: Karena Ajamian
MUSIC COMPANY & CITY: KVB Music, New York City
COMPOSER: Anthony Verderosa
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios
MIX ENGINEER: Matt Miller
MIX ENGINEER ASSIST: Lisa Mermelstein
EXECUTIVE PRODUCER (MIX): Susie Boyajan
EVP/MANAGING DIRECTOR: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette
CONTENT SUPERVISOR: Madison Morris
CONTENT MANAGER: Tracy Sarli
SOCIAL MEDIA SUPERVISOR: Jillian Hart
ASSOCIATE MEDIA DIRECTOR: Craig McDowell
GROUP STRATEGY DIRECTOR: Ethan Decker
STRATEGIST: Fabiana Brown
SR. BUSINESS AFFAIRS MANAGER: Daphne Papadopulos
SR. PROJECT MANAGER: Courtney Pollard
JR. PROJECT MANAGER: Courtney Jepson
