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WATCH ON DEMAND FROM 25 Jan 2021
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The Most Epic Soft Story Ever Told by CP+B Boulder

Date: Mar 2017
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Fruit of the Loom has rolled out a 30-second TV ad to promote its EverSoft Tee, which the brand says is a "tough shirt with a soft side." To prove that even the manliest of men can still wear a soft and comfy t-shirt, the tongue-in-cheek spot - which was created by CP+B - features a man who touts the benefits of the EverSoft Tee while doing things like riding a grizzly bear and getting a neck tattoo.

Credits

VP/CHIEF CREATIVE OFFICER: Ralph Watson

CREATIVE DIRECTOR: KT Thayer

SR. ART DIRECTOR: Donny Brunner

SR. COPYWRITER: Ryan Contillo

VP/EXECUTIVE PRODUCER, VIDEO: Ramon Nuñez

MUSIC SUPERVISOR: Andy Hamm

PRODUCTION COMPANY & CITY: Smuggler, LA

EXECUTIVE PRODUCER - PRODUCTION COMPANY: Drew Santisero

DIRECTOR: Benjamin Weinstein

PRODUCER: Jason Manz

EDITORIAL COMPANY & CITY: Plus Productions, Boulder

EDITOR: Kevin Zimmerman

EDITOR: Ryan Simpson

EXECUTIVE PRODUCER (EDITORIAL CO.): Lennon Barnica

VFX COMPANY & CITY: Method Studios, Santa Monica

VFX CREATIVE DIRECTOR: Vernon Wilbert

VFX PRODUCER: Karena Ajamian

MUSIC COMPANY & CITY: KVB Music, New York City

COMPOSER: Anthony Verderosa

AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios

MIX ENGINEER: Matt Miller

MIX ENGINEER ASSIST: Lisa Mermelstein

EXECUTIVE PRODUCER (MIX): Susie Boyajan

EVP/MANAGING DIRECTOR: Danielle Whalen

VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette

CONTENT SUPERVISOR: Madison Morris

CONTENT MANAGER: Tracy Sarli

SOCIAL MEDIA SUPERVISOR: Jillian Hart

ASSOCIATE MEDIA DIRECTOR: Craig McDowell

GROUP STRATEGY DIRECTOR: Ethan Decker

STRATEGIST: Fabiana Brown

SR. BUSINESS AFFAIRS MANAGER: Daphne Papadopulos

SR. PROJECT MANAGER: Courtney Pollard

JR. PROJECT MANAGER: Courtney Jepson