The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: Otterbox
Date: Aug 2017
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
2 votes

Now that Peyton Manning is retired from the NFL, he doesn’t have his huge offensive linemen protecting his every move. He now needs the protection of a giant otter named Ollie.

Manning, the spokesperson for OtterBox, is featured in a promotional campaign that comes right before NFL season kicks off. In three spots, a man-sized otter, Ollie, the brand’s mascot is with Manning out in the woods, helping keep him safe – sometimes zealously so.

In ‘Hikers’ Manning meets hikers on a trail and they want to take a pic with the football great. As they do and one hiker tries to put his arm around Manning, Ollie comes from nowhere to tackle him. Manning says “I know how you feel” as the tagline “unapologetically overprotective” finishes the 30-second spot. In ‘S’mores’ Manning is taking a pic of his marshmallows at the end of a stick. As one starts to burn slightly, Ollie sprays the treats and Manning with a fire extinguisher. In the third, ‘Backpack’, we see Ollie as he climbs over rocks through the mountains. The camera then reveals that Ollie is carrying Manning on his back as the quarterback takes pics from that vantage point.

Credits

CLIENT: OtterBox

AGENCY: CP+B, Boulder

VP/CHIEF CREATIVE OFFICER: Ralph Watson

EVP/EXECUTIVE CREATIVE DIRECTOR: Tony Calcao

CREATIVE DIRECTOR: Jason Pierce

CREATIVE DIRECTOR: Mark St. Amant

ASSOCIATE CREATIVE DIRECTOR: Ryan Contillo

ASSOCIATE CREATIVE DIRECTOR: Donny Brunner

VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER: Sloan Schroeder

INTEGRATED PRODUCER: Alina Moeller

JUNIOR INTEGRATED PRODUCER: Shelby Hawkinson

PRODUCTION COMPANY & CITY: Bob Industries, LA

DIRECTOR: Brigg Bloomquist

DIRECTOR OF PHOTOGRAPHY: Pablo Berron

PRODUCER: Max Fink

PRODUCTION SUPERVISOR: Dana Eudaily

EXECUTIVE PRODUCER: TK Knowles

EXECUTIVE PRODUCER: John O'Grady

EDITORIAL COMPANY & CITY: PLUS Productions, Boulder, CO

EDITOR: Kevin Zimmerman

ASSISTANT EDITOR: Bryce Harvey, B Stover

EDITORIAL EXECUTIVE PRODUCER: Lennon Barnica

POST PRODUCTION COMPANY & CITY: Method Studios

EXECUTIVE PRODUCER: Cara Lehr

PRODUCER: Julia Paskert

LEAD FLAME ARTISIT: Aiden Thomas

SUPPORT FLAME ARTISTS: Louis Schachte, Emily Irvine, Jason Frank

ANIMATOR: Norris Houk

MIX & SOUND DESIGN COMPANY & CITY: Lime Studios, Santa Monica, CA

AUDIO ENGINEER: Mark Meyhaus

MIX ASSISTANT: Peter Lapinski

SOUND DESIGNER: Michael Anastasi

ASST. SOUND DESIGNER: Kai Paquin

MIX EXECUTIVE PRODUCER: Susie Boyajan

MIX ASSOCIATE PRODUCER: Kayla Phungglan

MUSIC COMPANY & CITY: Massive Music, Los Angeles, CA

MUSIC COMPANY EP: Kiki McDaniel

MUSIC COMPANY CREATIVE DIRECTORS: Tim Adams, Ben Einziger

TELECINE COMPANY: Company 3

COLORIST: Stefan Sonnenfeld

SENIOR PRODUCER: Katie Andrews

VP/MANAGING DIRECTOR: Devin Reiter

GROUP ACCOUNT DIRECTOR: Rob Hofferman

CONTENT SUPERVISOR: Michelle Robertson

CONTENT MANAGER: Ashley Huehnerfuss

CHIEF STRATEGY OFFICER: Eric Zuncic

SENIOR STRATEGIST: Nicole Hering

SENIOR BUSINESS AFFAIRS: Lisa Gilles

TRAFFIC MANAGER: Zach Granowitz