Billson's: Craft Gin Launch by Cowan London
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Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London.
The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market as competitive as Australian gin.
Credits
About Cowan
Cowan is an independent, international design agency, expert in Asia, retail and consumer brands.
Cowan was established in 1987 and has seven offices across London, Australia, South East Asia and China.
About Billson’s
Billson’s is one of Australia’s longest-established beverage manufacturers. Established in 1865 by Englishman George Billson, the brewery made ale and porter, a range of cordials, mineral waters, soft drinks and tonics. From 1914 until 2017, the business operated as Murray Breweries. Under new ownership the revival of Billson’s is a story about a return to quality, the revival of craftsmanship and a commitment to local.