To mark the launch of Costa Coffee Ready-to-Drink range, Coca-Cola has taken over Piccadilly Lights.
Available in three flavours (Americano, Caramel and Latte) the drinks range is the first jointly-created product since Coca-Cola acquired Costa Coffee earlier this year.
The Picadilly takeover is the first time Costa Coffee will appear on the famous sign. The campaign will run for three days.
Alongside an integrated marketing campaign featuring out-of-home, digital, PR and sampling, later this week a ‘Costa Coffee Flavour Rooms’ pop-up will appear at the old Truman Brewery.