Walmart: advert-body-2 by Cossette

Cossette’s first project for Walmart Canada, this 2018 holiday campaign taps into customers’ desire to create holiday magic for their families – and the knowledge that it can require a lot of work.

Thanks to Walmart’s offerings, parents and family members can bring their hope for holiday magic to life without having to compromise to stay on a budget.

With 'Teddy', the program’s 60-second hero video, Walmart sets the tone for a truly magical holiday season as we follow the adventures of a lone teddy bear in a Walmart store, as it waits for its new forever home.