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Nabs Canada: This Job Can Break You If You Let It by Cossette

Agency: Cossette
Date: Oct 2021
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Mental health charity Nabs has released a cheeky PSA encouraging viewers to remember to take a break when needed.

The NSFW jingle was executed in partnership with creative agency Cossette and features a straight-talking animated cracker named Crumbles who highlights the harsh realities of pushing yourself too far in the workplace and putting your mental wellbeing on the backburner.

‘This Job Will Break You If You Let It’ was made in recognition of World Mental Health Day on October 10, and features a catchy tune that touches on the fact that there will always be a deadline to work toward, but that shouldn’t negate the need for some self-care.

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