McDonald’s Canada is recruiting friends to apply to work there in the most endearingly Canadian way possible.
The chain and agency Cossette have launched ‘Friends Wanted,’ a campaign that leverages the insight that youth are more likely to apply for jobs if it means working with friends. Interested friends are encouraged to apply together, get hired together and work together.
A set of commercials shows two young workers at a McDonald’s restaurant. In one, they are seen cleaning the drink station when one asks if the other is going to Ruth’s party. He says yes, and the other tells Ruth, who is sitting at a table, that they’re going. They considerably older Ruth tells them to bring their dancing shoes.
A second shows them playfully altering their name badges to “Mick Chiggen” and "Chris P Nugget" as they giggle gleefully. A third sees one trying to figure out an order. He reads that it’s an Egg McMuffin with “no egg, no cheese and no English muffin.” A little girl on the other side of the counter shouts out “That’s my ham.” To which they reply, “that’s fine.”
The idea is that friends working together can have fun and get work experience.
Name, Title: Friends Wanted
Client: McDonald’s Restaurants of Canada Limited
Marketing: Antoinette Benoit - Chief Marketing Officer; Hope Bagozzi - Marketing Officer; Melanie Courtois - Senior Marketing Manager
HR: Stephanie Hardman - Chief People Officer
Global Chief Creative Officers: Peter Ignazi, Carlos Moreno
Group Creative Director: Jon Frier
Associate Creative Directors: Spencer Dingle, Jordan Hamer
Art Director: Tyler Robitaille
Copywriter: Ellen Porteous
Senior Designer: Eric Wood
SVP, Managing Director: Kathy McGuire
VP, Client Lead: Sarah Jue
Account Executive: Valerie Traitses
Strategist: Jeff McCrory
Sr. Digital Project Manager: Jeff Maynard
Senior Director, Communications: Stacey Masson
External Communications Manager: Kali Pearson
Media Agency: OMD
Director: James Haworth
DOP: Stuart Campbell
Production House: Circle Productions
Sound: Berkeley Inc.