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McDonald's Canada: Friends Wanted by Cossette

Agency: Cossette
Date: Apr 2019
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McDonald’s Canada is recruiting friends to apply to work there in the most endearingly Canadian way possible.

The chain and agency Cossette have launched ‘Friends Wanted,’ a campaign that leverages the insight that youth are more likely to apply for jobs if it means working with friends. Interested friends are encouraged to apply together, get hired together and work together.

A set of commercials shows two young workers at a McDonald’s restaurant. In one, they are seen cleaning the drink station when one asks if the other is going to Ruth’s party. He says yes, and the other tells Ruth, who is sitting at a table, that they’re going. They considerably older Ruth tells them to bring their dancing shoes.

A second shows them playfully altering their name badges to “Mick Chiggen” and "Chris P Nugget" as they giggle gleefully. A third sees one trying to figure out an order. He reads that it’s an Egg McMuffin with “no egg, no cheese and no English muffin.” A little girl on the other side of the counter shouts out “That’s my ham.” To which they reply, “that’s fine.”

The idea is that friends working together can have fun and get work experience.


Name, Title: Friends Wanted

Client: McDonald’s Restaurants of Canada Limited

Marketing: Antoinette Benoit - Chief Marketing Officer; Hope Bagozzi - Marketing Officer; Melanie Courtois - Senior Marketing Manager

HR: Stephanie Hardman - Chief People Officer

Agency: Cossette

Global Chief Creative Officers: Peter Ignazi, Carlos Moreno

Group Creative Director: Jon Frier

Associate Creative Directors: Spencer Dingle, Jordan Hamer

Art Director: Tyler Robitaille

Copywriter: Ellen Porteous

Senior Designer: Eric Wood

SVP, Managing Director: Kathy McGuire

VP, Client Lead: Sarah Jue

Account Executive: Valerie Traitses

Strategist: Jeff McCrory

Sr. Digital Project Manager: Jeff Maynard

Senior Director, Communications: Stacey Masson

External Communications Manager: Kali Pearson

Media Agency: OMD

Director: James Haworth

DOP: Stuart Campbell

Production House: Circle Productions

Sound: Berkeley Inc.

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