The Drum Awards for Marketing - Extended Deadline

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Agency: Cossette
Client: McDonald's
Date: Jan 2020
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The Big Mac Bacon is back — and in a sequel to 2017’s award-winning Big Mac Bacon campaign by Cossette, so is the great debate. Is a Big Mac with Bacon still a Big Mac?

The original debaters are back and this time, the crew buddies featured in the QSR’s popular 2019’s recruitment campaign are also getting in on the action. Creating a sequel to a campaign, which racked up several industry awards and was picked up by McDonald’s globally, is a rare move – one that speaks to how much the debate still resonates with Canadian consumers.

People can weigh in online using the hashtag #stillabigmac or #notabigmac.