McDonald's: Big Mac Bacon by Cossette
- Location:
The Big Mac Bacon is back — and in a sequel to 2017’s award-winning Big Mac Bacon campaign by Cossette, so is the great debate. Is a Big Mac with Bacon still a Big Mac?
The original debaters are back and this time, the crew buddies featured in the QSR’s popular 2019’s recruitment campaign are also getting in on the action. Creating a sequel to a campaign, which racked up several industry awards and was picked up by McDonald’s globally, is a rare move – one that speaks to how much the debate still resonates with Canadian consumers.
People can weigh in online using the hashtag #stillabigmac or #notabigmac.
Latest Projects
Explore all