Flight Centre: Be Unbordered by Cossette

Agency: Cossette
Date: Oct 2019
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Flight Centre Canada has launched an exciting new brand campaign to encourage travellers to escape the monotony of routine travel. The integrated marketing campaign, 'Be Unbordered' is a first for the company in Canada and will serve to build consumer awareness about Flight Centre’s specialty in working with clients to create unique travel experiences.

The campaign was developed after working with Cossette, to articulate the unique culture that binds Flight Centre – the spirit of adventure and personal travel experience they want to share with customers.

Flight Centre’s conversation-starting commercial is directed by Oscar-winner Joachim Back and will be featured on TV and cinema screens, compelling viewers to consider something ‘Unbordered’ for their next getaway. Canadians will also notice many playful out-of-home advertisements such as street car wraps in Toronto, and key billboard placements in Toronto, Vancouver and Calgary.

Credits

Flight Centre

EVP, Retail Divison - Gavin Miller

Head of Marketing - Aaron Stubbings

Brand Leader - Michelle Suggett

Content & Creative Director - Karina Gill

Creative

Global Chief Creative Officer - Peter Ignazi

Associate Creative Directors - Spencer Dingle & Jordan Hamer

Accounts

SVP, Client Service Director - Janis Lindenbergs

VP, Business Lead - Anabella Mandel

Account Director - Dianne Kim

Senior Producer - Erica Metcalfe

Strategy

SVP, Strategy – Rosie Gentile

Director of Strategy - Geoff Gingerich

Strategist - Michael Szego

Design

Group Creative Director, Head of Design - Luis Coderque

Production

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