Amnesty International: advert-body-3 by Cossette
- Location:
Every year around International Human Rights Day, Amnesty International organizes a global writeathon.
Hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.
These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.
Credits
Client: Amnistie internationale - Anne-Sainte Marie, Évelyne Bougues
Agency : Cossette
Strategy : Hugo Fournier
Creative : Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Simon-Charles Couture, Philippe Brassard
Product : Olivier Charbonneau, Florence Girard-Leblanc
Studio : Mario Lévesque, Maxime Bluteau, René Lachapelle
Media Agency : Cossette Média
Media : Hélène Gingras, Laura Boily-Auclair
Production house : SOMA - Geneviève Cabana-Proulx
Photographer : Christian Tremblay
Photography assistant : Don Loga
Art Director : Emmanuelle Néron
Retoucher : Jonathan Kemp
