Wieden+Kennedy: The Fish by Corona

Agency: Corona
Date: Apr 2019
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For Earth Day, Corona and Parley for the Oceans have released a stop-motion animation to illustrate the dangers of marine plastic pollution to wildlife and more importantly, advocate for avoiding single-use plastics, recycling existing plastic or participating in local clean-ups to protect our paradises and help save the lives of animal species.

The memorable stop-motion animation, created by Academy Award nominated animator Adam Pessane, better-known as PES, is entitled ‘The Fish’ and poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull. The film uses PES’ unique style to deliver a strong message designed to bring the critical issue of marine plastic pollution to a global audience on Earth Day. You can watch the film on PES’ YouTube channel now.

Each year 100,000 marine mammals and turtles are killed by marine pollution and reportedly, 90 per cent of seabirds have plastic in their stomachs. Yet 8 million metric tons of plastic pollution still enter the world’s oceans every year – the equivalent of a dump truck every minute. Earth Day provides a moment to reflect on the impact this plastic has on wildlife and our own well-being.

The release of the video coincides with the launch of a new interactive online portal which highlights Corona and Parley’s ongoing clean-up efforts. To date, the partnership has conducted over 519 clean-ups with 25,808 volunteers in over 15 countries in an effort to protect the brand’s homeland, the beach. At any time, people can visit protectparadise.com to find the latest schedule of clean-ups near them and as the video points out, help save the lives of the wildlife that call paradise home.

Credits

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Eric Quennoy, Mark Bernath

Creative Director: Alvaro Sotomayor

Art Director: Anyaa Dev, Riccardo Rachello

Head of Broadcast Production: Joe Togneri

Group Account Director: Courtney Trull

Account Director: Luke Purdy

Account Manager: Marie Lee

Planner: Maria Correa

Digital Strategy Director: Freddie Young

Digital Strategies: Anna Chan

Project Manager: Gabi Moreira

Business Affairs: Akvilina Jaskunaite

PRODUCTION

Production Company: PES Film

Director: PES

Director of Photography: Eric Adkins

Executive Producer: Sarah Phelps

Production Designer: Kyle Arneson

Art Department Lead: Greg Pinsoneault

Animators: Javan Ivey, Alfonso Estrada

Editor: Brian Miller

Sound Designer: PES

Mixer: Dave Wagg, Lime Studios

Post Production: Andrew Babick, VFX Supervisor

Colorist: Juan Cabrera, LightBender