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Corona: Plastic Fishing by We Believers

Client: Corona
Date: Jul 2021
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Beer giant Corona has launched the world’s first-ever ‘plastic finishing’ tournament – paying fishermen in Mexico to retrieve plastic waste from the ocean.

During the event, created with agency We Believers, 80 fishermen competed to make the biggest catch, collective hauling more than three tons of plastic refuse from the ocean in Mazatlán, Mexico.

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