See what’s on at The Drum
Dadi Awards Banner

Corona: Plastic Fishing by We Believers

Client: Corona
Date: Jul 2021
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
7 votes

Beer giant Corona has launched the world’s first-ever ‘plastic finishing’ tournament – paying fishermen in Mexico to retrieve plastic waste from the ocean.

During the event, created with agency We Believers, 80 fishermen competed to make the biggest catch, collective hauling more than three tons of plastic refuse from the ocean in Mazatlán, Mexico.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy