CORNETTO: 90 Days of Hiding My Feelings
UniCornetto has created a short film to encourages teenagers in Indonesia to be less anxious when confessing their feelings.
The six-minute long film, which is called ‘‘90 Days of Hiding My Feelings' and produced by Viddsee, is part of the Unilever-owned brand’s ‘Don’t Try Too Hard’ campaign.
It focuses on two teenagers who have a budding relationship in college but are anxious about confessing their feelings to each other. They then connect over ice-cream.
According to research by UniCornetto, perfectionism and fear of failure among teenagers from the ages of 13-21 in Indonesia are on the rise.
This marks Viddsee’s first work for an Indonesia-based campaign and the film was created in Singapore and executed in Indonesia with a team led by Viddsee’s Creative Producer Adhyatmika (Indonesians usually go by their first name and do not use a family, last or surname name.)
- Adhyatmik, creative producer