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Agency: Coregeo
Client: Pink Lady
Date: Feb 2016
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Pink Lady is launching a heart shaped tray exclusively for Asda this Valentine’s Day.

The apples will be available in this limited edition heart shaped tray for the Valentine’s period exclusively at Asda stores across the UK.

Maxime Delacour, assistant marketing manager at Coregeo, the master Licensor for Pink Lady in the UK, said: “We felt Valentine’s Day was the perfect occasion for Pink Lady to participate in something fun.

"This Asda exclusive promotion sits alongside the ongoing on-pack competition, in which we’ve teamed up with Warner Bros film 'How To Be Single'. After a very successful 2015 we want to work closely with retailers across the board to develop more fun ideas that communicate Pink Lady’s vivacious personality.”