14 Hands: Grab a Wineski by Copacino+Fujikado

Rather than fighting against beer, Seattle-based creative agency Copacino+Fujikado is pulling up a cheeky stool to the bar with its 'Grab a Wineski' digital spots for 14 Hands Winery – spoofing the classic beer ads to prove that their canned “wineskis” can be enjoyed in the same casual settings as “brewskis.”

The three spots feature people enjoying the canned Rose, Pinot Grigio, Bubbles, and Red Blend wines in the same ways people typically enjoy beer. The title 'Winseki' spot features friends Facetiming, swapping “Wazzup” for “Wineskiiii. 'River' takes on Busch’s classic trope of man versus nature, showing a woman pulling not beer, but a 14 Hands canned wine out of the river, drawing the attention of a curious grizzly bear, and 'A New Beach' spoofs Corona’s beach spot, by showing that it’s easier to crack open a can of 14 Hands than it is to open a bottled beer.

The spots will run on digital nationally, appearing on YouTube, Pandora, and social, among other few platforms. Influencer elements will also support the campaign along with over 25 unique social assets.