The Drum Awards for Marketing - Extended Deadline

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Client: NHS
Date: Nov 2018
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Blood bikers are in many ways the unsung heroes – riders who help the NHS to save funding by couriering medical supplies around the country. This short documentary by the highly talented filmmakers Sarah Whitehead, David Hayes and Alex Brooke gives us an insight into these brave life savers through the eyes of the people giving up their time.

Contra have a long history of supporting positive causes and when Director David Hayes approached us with this story, we were thrilled. We were excited about the prospect of supporting a group of selfless individuals and telling a story in a powerful and heartfelt documentary.

The shoot took place over nearly two years as the team looked to get access to a variety of different people and places. From the dark streets of South London to the spectacular hills of the Lake District in Cumbria; the Blood Bikers travel everywhere, so the crew followed. The result is a moving tribute to the dedication of these riders and an insight into the benefits of volunteering.