Gorton's Seafood: Trusted by Those Who Know by Connelly Partners

Date: Jan 2018
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Gorton’s Seafood has launched its latest broadcast campaign, 'Trusted by Those Who Know', created by agency-of-record, Connelly Partners. In the spots, authorities of the ocean reveal that even they, storied characters of the sea, trust Gorton’s. Mer-bros, a castaway and even Poseidon agree: they all turn to their trusted source, the Gorton’s Fisherman, for quality seafood.

The campaign, which was shot on White Point Beach in San Pedro, California, and directed by Hungry Man’s Conor Byrne, is quirky and ironic. Legacy Effects, the force behind the costumes in Marvel’s movie franchise, created the costumes for characters of the sea – who were complimented by the same slicker-clad Fisherman introduced in last year’s campaign.

In 'Mer-Bros', self-satisfied muscular men with mermaid tails lift shell weights and eat their protein, in the form of Gorton’s fish sandwich. In 'Poseidon', a regal and buff god of the sea poses on an island with jewel-encrusted armor, musing, that he too needs to eat right and take care of his body. Meanwhile in 'Castaway', a bearded shipwreck survivor (with a dressed up coconut as a friend) sits down to dinner by a campfire to tell viewers: “After 20 years as a castaway, you’d think I’d be sick of fish, but I still love Gorton’s wild caught whole fillets that I don’t have to catch with my bare hands.”

Credits

Agency: Connelly Partners

Chief Creative Officer: Alyssa Toro

Associate Creative Director: Carissa Mak

Senior Copywriter: Michelle Ellis

Director of Production: Barry Frechette

Broadcast Producer: Lauren Lukacsko

Production Company: Hungry Man

Director: Conor Byrne

Editing House: Peel & Eat

Editor: Pete Warren

Producer: Joel Walker

Color & VFX: Filipp Kotsishevskiy

Audio Mix: Brian McKeever/Soundtrack Boston

Director of Brand Leadership: Dana Wantman

Account Director: Hillary Williams

Brand Supervisor: Kelley Bolte

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