Gorton's Seafood: Coach by Connelly Partners

Date: Feb 2017
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Frozen food brand Gorton's Seafood is reintroducing its iconic fisherman mascot in a series of humorous videos that are slated to run on Facebook, Instagram and Twitter throughout the year. The videos feature the fisherman as he tries to navigate life on land - in the first film, called "Coach," he tries to emulate the famous Gatorade dunk at a football game by dumping a cooler filled with fish and ice on the winning coach's head.

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