Toyota: Greater Than by Conill, Saatchi & Saatchi, Burrell Communications & Intertrend

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Toyota launches the 'Greater Than' campaign for the new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46m Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.

The fully integrated campaign follows the Total Toyota (T2) cross-agency model, a cohesive marketing approach with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend with Zenith Media responsible for TV and Outdoor media buying.

A series of 30-second and 60-second broadcast and digital spots were created using multicultural insights aimed at a transcultural mainstream audience. The spots highlight specific vehicle features while inviting drivers to stay inspired by choosing the road less traveled.

Passion, adventure and music make a statement in two spots. In 'Rainy Day,' Chaka Khan casts a spell with her original cover of the famed song 'I Put a Spell on You.' The Queen of Funk sets the mood for a couple that turns a mundane task into an extraordinary adventure. 'Train' portrays a charming pursuit, backed by music from Ricky Nelson, and introduces the US market’s first-ever Corolla Hybrid.

“’I Put a Spell on You’ has been covered by a lot of artists,” said Chaka Khan. “I loved the opportunity to make it my own and create a signature soundtrack for the Toyota spot.”

Five spots capture the spirit of an expressive, but straightforward and determined generation. This generation is embracing their unique side, with help from the all-new Corolla.

The endearing stories in the spots 'Metalhead' and 'All Natural' feature a parent and an influencer jumping into the unknown, even if it means getting a little uncomfortable, to show support for the people they love, their family and their community.

Credits

'All Natural

Agency: Burrell Communications Group

Co

CEOs: Fay Ferguson and McGhee Williams

Osse

EVP, Chief Creative Officer: Lewis Williams

VP, Creative Director: Corey Seaton

Copy Writer: Corey Seaton

Art Director: Derrick Harmon

Executive Producer: Shirley Portee

Senior Broadcast Producer:

Catherine Antoniello

Broadcast Business Affairs Manager: Linda Glover

Production Business Manager: Robin Bisel

Senior Talent Manager: April Lewis

Talent Manager: Christene Echols

Broadcast Traffic Manager: Yvonne Davis

Senior Tra

ffic Manager: Coy Mitchell

SVP, Managing Director: Vicki Bolton

Associate Account Director: Jihan West

Account Supervisor: Kristina Brown

-

Watts

Account Executive: Stevie Owens

VP, Public Relations Director: Tracy Anderson

VP, Media Director: Donna Hodge

A

ssociate Media Director: William Moore

Media Planning Supervisor: Amina Mance

Media Planner: Samuel Bauer

Assistant Media Planner: Jessica Sneed

Associate Social Media Director: Brandi Rand

VP, Planning Director: Kevin Brockenbrough

Associate Director, S

trategic Planning: Jeffrey Fortune

Director, Consumer Insights: Tonya Roberts

Production Company:

SuperPrime

Director:

Brendan Malloy

Executive Producer

:

Rebecca Skinner

Head of Production:

Roger Zorovich

Producer (Line Producer):

William Green

Editorial Company:

WhiteHouse Post

Editor:

Glorily Valez

Producer

: JoJo Sherrer

Telecine Company:

Harbor

(Shed)

Colorist:

Yvan Lucas

Producer:

Amy Redfern

MY20 Corolla “All

Natural” TV Agency and Production Credits

Launch: April 15, 2019

Audio Post Company:

Lime

Audio Mixer (Engineer):

Jeff Malen, Dave Wagg

Executive Producer:

Susan Boyajan

Music

“Anthem”

Master: Written by Jeff Morrow

NuVoice Productions

20th Century Fox

Saatchi and Saatchi

Chief Creative Officer Jason Schragger

'Battle'

Creative Director: Eugene Kim

Senior Art Director: Harim Kim

Senior Copywriter: Neal Persaud

Executive Director: Joe Min

Account Director: Alyssa Hu

Associate Director of Production: Jeanette Kung

Director: Patrick Curtet

Production Company: Figaro

Executive Producer: Jeremy Tung

Editorial Company: Whitehouse Post

Editor: James Dierx

Color: Harbor Picture

Colorist: Yvan Lucas

Audio: LIME Studio

Mixer: Loren Silber

Producer: Kayla Phungglan

Finishing: MPC

Executive Producer: Robert Owens

Producer:

Heather Johann

Saatchi & Saatchi

Chief Creative Officer:

Jason Schragger

Executive Creative Director:

John Payne

Creative Director:

Mark Carolan

ACD/Copywriter:

Brian Jones

ACD/Art Director:

Sherry Dargert

Junior Art Director:

Audrey Saunders

Junior Copywriter:

Samantha Monk

Designer:

Executive Director, Integrated Production:

Lalita Koehler

Group Director of Content Production:

Sara Seibert

Executive Content Producer:

Gil DeCuir

Content Producer:

Shawna Wilson

Executive Integrated Producer, Digital:

Nick Ngai

Interactive Producer:

Kevin Alford

Associate Producer:

Music Supervisor:

Kristen Hosack

3D Producer:

Carl Deo

3D Artist:

Creative Technology Director:

Creative Technology Lead:

Creative Developer(s):

Gil DeCuir / Shawna Wilson

(Prod.)

diana.kaufmann@saatchi.com

Title of work to be included under credits

(ISCI codes, websites, links, print executions):

See attached ISCI Code list for

all video content produced.

Broadcast

Quality Assurance Lead:

Executive Print Producer

Rachel Dallas -Noble

Print Producer:

Nick Bernal

Art Producer:

Brittany Cernansky

Project Manager:

Jennifer Phillips

Group Account Director:

Andrew Corpman

Account Director:

Kimberly Bingham

Account Supervisor:

Ashley Su

Account Supervisor:

Brett Crockett

Assisant Account Executive

Emily Davidson

Assistant Account Executive:

Melissa Pappas

Director of Public Relations:

Jana Hartline

Associate Director of Public Relations:

Kimberly Harms

Planning:

Chief Strategy Officer:

Mark Turner

Managing Director, Strategy & Insights:

Don Longfellow

Group Strategy Director:

Kathleen Kindle

Strategy Director:

Shaunt Halebian

Strategist:

Spencer Isaac

Social Engagement Director:

Executive Communications Director:

John Lisko

Group Media Director

Tom Scott

Media Communications Director

Breanne Carpenter

Associate Meda Director

Anastasia Russ

Media:

Media Partner:

Broadcast Traffic:

Nadzyah Guillermo

Business Affairs Manager:

Ryan Lizama

Client Name:

Ed Laukes

Cynthia Tenhouse

Rick LoFaso

User Experience Designer

(specify if senior producer)

:

Broadcast

Heather Updegraff

Sam De La Garza

Kyle Keckeisen

Sloan Stokas

Cole Young

Taylor Dee

Production Company:

Biscuit

Executive Producer:

Jeff McDougall

Managing Director of Production Company:

Shawn Lacy

Line Producer:

Grace Bodie

Director Team:

Isaiah Seret

Editing Company:

Whitehouse Post

Executive Producer:

Joanna Manning

Producer:

Lynne Mannino

Editors:

Rick Lawley & Josh Bodnar

Assistant Editor:

Joe Carugati

Finish:

MPC

Producer:

Nicole Saccardi

Telecine:

Harbor

Color Artist:

Yvan Lucas

Visual Effects:

MPC

VFX Executive Producer:

Elexis Stearn

VFX Producer:

Nicole Saccardi

VFX Creative Director:

Morten Vinther

VFX Supervisor:

Toya Drechsler

CG Supervisor:

Julian Fitzpatrick

Unique OOH:

Partner:

Broadcast

Music:

"Metalhead"

"Train"

"Traveling Man" by Ricky Nelson

"Rescue"

TBD

"Rainy Day"

Sound Design:

Mix:

Lime- Joel Waters

Illustrator:

Photographer:

Other: Product Information Supervisor

Reepak Lal

'We'

Chief Creative Officer:

Diego Yurkievich

VP,

Group Creative Director

: Veronica Elizondo

Sr. Copywriter:

Brian Abadia

Sr

. Art Director

:

Fernando Lancas

Director of Production

: Carlos Barciela

Associate

Director of

Broadcast

Production:

Leandro Ekman

VP,

Management Director

: Anabel Ordoñez

Management Supervisor

:

Leticia Tovar

-

Gallegos

Account

Executive

:

Pamela Cortes

Account Coordinator:

Elizabeth Lara

Director of Integrated Business Affairs:

Valentina Dostal

Director of Content Strategy:

Laura Sem

ple

Director of

Strategic Plann

ing

:

Alejandro Oszust

Jr. Strategic Planner

:

Mateo Martinez

Production House:

Carbo

Director

:

David Vergés

Executive Producer:

Javier Carbo

Editor

:

Nate Katz (Whitehouse)

Music:

Sonido Antro

Recording Studio:

Lime Studios

LA

Post Facility:

MPC

(VFX), Harbor (Color)

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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