VCCP Blue: Say hello to AutoSergei by Compare the Market
- Location:
There's a new, high-tech meerkat in town, with Compare the Market set to introduce viewers to AutoSergei on Boxing Day (26 December).
To promote the launch of automated deal-checking tool EnergyCheck - which offers regular checks and monthly alerts to ensure customers are on a competitive energy tariff - the aggregator has unveiled a high-tech roboting re-imaginging of one of its best loved mascots and head of IT, Sergei.
We're introduced to AutoSergei via an Apple-esque keynote conference., where head meerkat Aleksandr explains: "AutoSergei is just like real Sergei but without the fleas."
Credits
Creative Agency - VCCP Blue
Executive Creative Director - Darren Bailes
Creative Director – Matt Lloyd
Creatives: Matt Hynds, Liam Wilson, Teodora Nicolae & Malina Guigura
Executive Producer - Andy Leahy
Group Planning Director - Ben de Castella
Planning Director - Sarah Mason
Senior Planner - Charlotte Marks
Group Account Director: Kirsten Farkas
Account Directors - Stephanie Treffers
Account Managers - Jamie Isaac-Richards, Allegra Dowding
Production Company – Passion Pictures
Animation, VFX & Post Production – Passion Pictures
Director – Darren Walsh
Animation Producer - Anna Cunnington
Live Action Producer – Patrick Duguid
DoP – Olivier Carou
Editor – Gus Herdman @ Trim
Colourist – Simone Grattarola @ Time Based Arts
Sound Engineer – George Castle @ GCRS
Post: Brian Carbin @ Stone Dogs
Post Producer: Joe West @ Stone Dogs
