The Drum Awards Festival - Official Deadline

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Client: VCCP Blue
Date: Dec 2018
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There's a new, high-tech meerkat in town, with Compare the Market set to introduce viewers to AutoSergei on Boxing Day (26 December).

To promote the launch of automated deal-checking tool EnergyCheck - which offers regular checks and monthly alerts to ensure customers are on a competitive energy tariff - the aggregator has unveiled a high-tech roboting re-imaginging of one of its best loved mascots and head of IT, Sergei.

We're introduced to AutoSergei via an Apple-esque keynote conference., where head meerkat Aleksandr explains: "AutoSergei is just like real Sergei but without the fleas."


Creative Agency - VCCP Blue

Executive Creative Director - Darren Bailes

Creative Director – Matt Lloyd

Creatives: Matt Hynds, Liam Wilson, Teodora Nicolae & Malina Guigura

Executive Producer - Andy Leahy

Group Planning Director - Ben de Castella

Planning Director - Sarah Mason

Senior Planner - Charlotte Marks

Group Account Director: Kirsten Farkas

Account Directors - Stephanie Treffers

Account Managers - Jamie Isaac-Richards, Allegra Dowding

Production Company – Passion Pictures

Animation, VFX & Post Production – Passion Pictures

Director – Darren Walsh

Animation Producer - Anna Cunnington

Live Action Producer – Patrick Duguid

DoP – Olivier Carou

Editor – Gus Herdman @ Trim

Colourist – Simone Grattarola @ Time Based Arts

Sound Engineer – George Castle @ GCRS

Post: Brian Carbin @ Stone Dogs

Post Producer: Joe West @ Stone Dogs