Client: Victoria
Date: Apr 2016
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Six years ago, Constellation Brands brought Mexican beer brand Victoria to the US market. Now, the beer brand is debuting its first marketing campaign in the US market, created by The Community. The Miami-based agency was tasked with creating a campaign that connects both old and new consumers of the beer. In the ads, Victoria is meant to be a symbol of what it means to be a true Mexican.

Credits

Chief Creative Officers: Joaquin Molla & Jose Molla

Executive Creative Director: Leonardo Prat

Sr. Copywriter: Federico Diaz

Sr. Art Director: Tomás Duhalde

VP of Integrated Production: Laurie Malaga

Senior Producer: Julio Rangel

Account Director: Maryanne Dammrich

Account Executive: Erika Rivera

Production Company: Gloria & The Maestros

Director: Rodrigo Valdes

Executive Producer Partner: Eric Bonniot

Production Director: Gerardo Salas

Executive Producer: Ivan Lomelí

Line Producer: Martín de la Mora

First AD: Paola Ortega

Director of Photography: Emilio Valdes

Offline Editing House: Indie House

Editor: Agustine DeVittorio

Producer: Kurt Kirchner