Lego and Chevrolet: Getaway by Commonwealth//McCann
- Location:
The inventive launch campaign for the new Chevrolet Silverado continues the partnership between Chevrolet and the new big-screen animated adventure The Lego Movie 2: The Second Part (in theaters 8 February). Timed to coincide with the release of the film (where a Lego brick replica of the Chevy Silverado makes an appearance), Commonwealth//McCann and Chevrolet have created a multi-platform campaign that introduces the Silverado to The Lego Movie universe.
The 60-second spot, ‘Getaway,’ recreates an epic chase scene from the movie with a tongue-in-cheek twist. Main characters Emmet and Lucy (Wyldstyle) are fleeing an enemy in a spaceship, which shoots apart their Lego vehicle. Emmet quickly assembles a satin steel metallic Lego Chevy Silverado. The two then dodge bombs and lasers as Emmet points out the many features of the truck in commercial verbiage, backed by a monster-truck-like voice and graphics promoting vague features like “interior” and “cubic.” Lucy points out that they might be in a promotional tie-in while insisting she doesn’t “do” commercials. The result is a humorous send-up of movie tie-ins that align with the self-aware humor of the film.
The campaign also features a Silverado microsite, supposedly built by Emmet, outlining everything he thinks is awesome about the truck. A social campaign extends the conversation, including a time-lapse video of the build of the full-size Lego Silverado.
Credits
Commonwealth//McCann
Gary Pascoe – Chief Creative Officer
Bob Guisgand – Executive Creative Director
Duffy Patten – Executive Creative Director
John Fiebke – Creative Director
Jack Crifasi – Creative Director
Vanessa Smith – Producer
Rebecca Chow – Account Director
Chris Skalsky – Account Supervisor
Ken Ashburn – Sr. Project Manager
Eric Singer – Product Insights & Analysis Manager
Julie Peterhans – Sr. Manager, Global Business Management
Stacy Swann – Manager, Talent Affairs
Warner Animation Group
Farnaz Fahid – Producer
Doug Nicholas – Co-Director
Todd Hansen – Co-Director
David Corwin – Music Editor
Kristin Holloway – Script Supervisor
Edward Schuerman – Production Manager
Kimberly Pan Huang – Production Coordinator
Anton Capaldo-Smith – Editor
Holly Isaacson – Assistant Editor
Christopher Palauszek – Storyboard Artist
Heiko Dregenberg – Storyboard Artist
Joel Venti – Storyboard Artist
Warner Bros. Partnerships & Alliances
Gene Garlock – Executive Vice President
Louise Soper – Senior Vice President
Mara Maxfield – Vice President
A.J. Fierro – Manager
Warner Bros. MP
Cory Hamilton – DI Producer
Michael Moser – Graphics
Christopher Obal – Color and Conform
Leo Ferrini – Conform
Julio Meganes – Media
Christina Zangas – Media
Eric DeAzevedo – Media
Karina Desin – Media
Animal Logic
Feargal Stewart – CG Supervisor
Asal Nikkhah – Production Manager
Daniele Bertozzi – Production Coordinator
Grace Rein – Production Coordinator
Nathan Lacey – Assistant Editor
Felicity Coonan – Concept Artist and Designer
Fiona Darwin – Concept Artist and Designer
Laura Hamersley – Layout Coordinator
Ned Walker – Layout Lead
Fabian Müller – Final Layout Lead
Kyle Ashley – Layout Artist
Marcus Boos – Layout Artist
Sara De Los Reyes Diaz – Layout Artist
Dylan Yeo – Layout Artist
Gareth Young – Layout Artist
Jeff Renton – Layout and Assembly Workflow Supervisor
Mike Singca – Assembly TD
Jean-Pascal Leblanc – Look Development Department Supervisor
Lucinda Glenn – Assets Production Manager
Paul Braddock – Modeling Artist
Christian Chu – Modeling Artist
Jeff Driver – Modeling Artist
Daniel Goganovski – Modeling Artist
John Stanley Mcgovern – Modeling Artist
Josh Murtack – Rigging Department Supervisor
Fangmin Chen – Rigging Artist
Lisa Schachner – Rigging Artist
Tim Box – Surfacing Artist
Camela Cheng – Surfacing Artist
Martin Newcombe – Surfacing Artist
Timea Ng – Surfacing Artist
Jens Jebens – Supervising Asset TD
Luke Klaassen – Asset TD
Christian Lopez Barron – Asset TD
Craig David Thomas – Animation Production Supervisor
Joan Hanley – Animation Coordinator
Magali Rigaudias – Animation Lead
Christian So – Animation Lead
Sven Assmuss – Animator
Aaron Burton – Animator
Mike Cottee – Animator
Jérôme Dernoncourt – Animator
Andy Finlayson – Animator
Tim Gibson – Animator
David Hansen – Animator
Alexander Ikenasio Hunt – Animator
Scott Hunter – Animator
Kate Knott – Animator
Joseph Lee – Animator
Darren Rea – Animator
Simon Bull – Supervising Performance TD
Oliver Dunn – Supervising Performance TD
Tim Rowlandson – Animation Workflow Lead
Miles Green – Effects Department Supervisor
Rubens Fredrick – Effects Artist
Graeme Phillips – Effects Artist
Ryley Swan – Effects Artist
Craig Welsh – Lighting Department Supervisor
Gabrielle Desdoigts – Lighting Coordinator
Hazel Gow – Lighting Lead
Emma Cooney – Lighting Artist
Todd Gill – Lighting Artist
Samuel Gonon – Lighting Artist
Claire Kearton – Lighting Artist
Tim Murphy – Lighting Artist
Sebastian Ravagnani – Lighting Artist
Adam Waddington – Lighting Artist
Steve Agland – Supervising Output TD
Aaron Barclay – Compositing Department Supervisor
Justin Tran – Colorist
Audio Post – Sound Design
Audio Post Studio, Sound Design – Stimmüng
Sound Design – Gus Koven
Assistant Sound Designer – Nick Tuttle
Executive Producer – Kristina Iwankiw
Audio Post – Mix
Audio Post Studio, Mix – Eleven
Mix/Sound Design – Jeff Payne
Assistant Mixer – Andrew Smith
Executive Producer – Melissa Elston
Producer – Imani Franklin
