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Chevrolet: Reunion by Commonwealth//McCann

Client: Chevrolet
Date: Jan 2018
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Chevrolet is positioning its new SUV, the 2018 Traverse, as the ultimate family vehicle with a new campaign by Commonwealth//McCann that literally brings families together.

The ad, ‘Reunion,’ takes the ‘real people, not actors’ concept to a new, emotionally resonant level by surprising people not only with the Traverse itself, but with their own family members. The spot begins with individuals expressing how impressed they are with the stylish exterior of the Traverse. The twist is that when the people open up the doors to the vehicle, they find that the real surprise is waiting inside the roomy interior: their long-distance family members, comfortably waiting in the spacious confines of the SUV.

Commonwealth//McCann and Chevy are positioning the Traverse as the perfect combination of style and substance. It’s the “family car” for those moms and dads who haven’t given up on panache or status, but who still count on space, safety and, yes, practicality. And it comfortably fits the entire family, even those family members they might not have seen in a while.

Credits

Chevrolet – Traverse “Reunion”

Chief Creative Officer, North America: Gary Pascoe

Executive Creative Director: Duffy Patten

Executive Creative Director: Bob Guisgand

Creative Director: Gary Wise

Associate Creative Director: Scott Lenfestey

Executive Producers: Kelly Balagna and Paul Renusch

Sr Producer: Adam VanDyke

Account Director: Derek Chappo

Account Supervisor: Greg Young

Project Manager: Ken Ashburn

Senior Business Manager: Julie Peterhans

Director/Supply&Demand: Zach Merck

Executive Producer & Founder/Supply&Demand: Tim Case

Editor/Spotwelders: Erin Nordstrom

Managing Partner/Spotwelders: David Glean

Executive Producer/Spotwelders: Carolina Padilla

Producer/Spotwelders: Jessica Davis

Assistant Editor/Spotwelders: Juan Carlos Nunez

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