Chevrolet: leaderboard-top-1 by Commonwealth//McCann
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Chevrolet has brought back the lyrics of the theme song to the Donny & Marie show without the peppy music to promote the 2019 Silverado – the brand’s hard-working pickup truck. For the launch of the truck, Commonwealth//McCann and Chevrolet have created a campaign that gives a harder edge to the lyrics, in keeping with the attitude and toughness of the pickup.
At the center of the campaign are three videos designed to launch the Silverado in breakthrough ways. In ‘A Little Bit Country, A Little Bit Rock ‘n’ Roll,’ the lyrics of the iconic song serve as dialogue for individuals of all ages, backgrounds, professions and cultures for whom the new Silverado is the truck of choice. From soldiers crawling through the mud to a woman on a ranch, to construction workers, businessmen, cowboys and fishermen, surfers and steel workers, they all show that the Silverado is what you need it to be.
Another spot, ‘Tailgates,’ takes a journey through the decades as seen from the tailgate of the Silverado, from the early 1900s to the present day – where the Silverado tailgate can be closed with the click of a button. It’s a nostalgic look back on American life through what they carry in their trucks. The point of the spot is that people, the music, the locations, the jobs might change, but the strength, versatility and dependability of the Silverado remains.
Credits
Silverado “Official Truck”
Chief Creative Officer, North America: Gary Pascoe
Managing Director, North America: Chris Balicki
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: Dan Marvin
Associate Creative Director: Dave Muller
Executive Producers: Kelly Balagna and Paul Renusch
Sr Producer: Adam VanDyke
Account Director: Bill Wilt
Account Supervisor: Amanda Collier
Project Manager: Voytek Orlik
Senior Business Manager: Julie Peterhans
Talent Affairs Manager: Stacy Swann/Sherry Switala
Production Company: Morton Jankel Zander, Inc
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Editor/Work Editorial: Alejo Santos
Executive Producer/Work Editorial: Lexi Stearn
Senior Producer/Work Editorial: Karena Ajamian
Producer/Work Editorial: Sebastian Leda
Producer/Union Editorial: Samantha Machado
Post Production: MPC
Silverado “Tailgates”
Chief Creative Officer, North America: Gary Pascoe
Managing Director, North America: Chris Balicki
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director: Gary Wise
Associate Creative Director: Scott Lenfestey
Executive Producers: Kelly Balagna and Paul Renusch
Sr Producer: Adam VanDyke
Account Director: Bill Wilt
Account Supervisor: Amanda Collier
Project Manager: Voytek Orlik
Senior Business Manager: Julie Peterhans
Talent Affairs Manager: Stacy Swann/Sherry Switala
Production Company: Morton Jankel Zander, Inc
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Editor/Work Editorial: Alejo Santos
Executive Producer/Work Editorial: Lexi Stearn
Senior Producer/Work Editorial: Karena Ajamian
Producer/Work Editorial: Sebastian Leda
Producer/Union Editorial: Samantha Machado
Post Production: MPC
