Chevrolet: Official Truck and Tailgates by Commonwealth//McCann

Client: Chevrolet
Date: Jan 2019
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Chevrolet has brought back the lyrics of the theme song to the Donny & Marie show without the peppy music to promote the 2019 Silverado – the brand’s hard-working pickup truck. For the launch of the truck, Commonwealth//McCann and Chevrolet have created a campaign that gives a harder edge to the lyrics, in keeping with the attitude and toughness of the pickup.

At the center of the campaign are three videos designed to launch the Silverado in breakthrough ways. In ‘A Little Bit Country, A Little Bit Rock ‘n’ Roll,’ the lyrics of the iconic song serve as dialogue for individuals of all ages, backgrounds, professions and cultures for whom the new Silverado is the truck of choice. From soldiers crawling through the mud to a woman on a ranch, to construction workers, businessmen, cowboys and fishermen, surfers and steel workers, they all show that the Silverado is what you need it to be.

Another spot, ‘Tailgates,’ takes a journey through the decades as seen from the tailgate of the Silverado, from the early 1900s to the present day – where the Silverado tailgate can be closed with the click of a button. It’s a nostalgic look back on American life through what they carry in their trucks. The point of the spot is that people, the music, the locations, the jobs might change, but the strength, versatility and dependability of the Silverado remains.

Credits

Silverado “Official Truck”

Chief Creative Officer, North America: Gary Pascoe

Managing Director, North America: Chris Balicki

Executive Creative Director: Bob Guisgand

Executive Creative Director: Duffy Patten

Creative Director: Dan Marvin

Associate Creative Director: Dave Muller

Executive Producers: Kelly Balagna and Paul Renusch

Sr Producer: Adam VanDyke

Account Director: Bill Wilt

Account Supervisor: Amanda Collier

Project Manager: Voytek Orlik

Senior Business Manager: Julie Peterhans

Talent Affairs Manager: Stacy Swann/Sherry Switala

Production Company: Morton Jankel Zander, Inc

Director: Rupert Sanders

President: David Zander

Executive Producer: Kate Leahy

Producer: Laurie Boccaccio

Editor/Work Editorial: Alejo Santos

Executive Producer/Work Editorial: Lexi Stearn

Senior Producer/Work Editorial: Karena Ajamian

Producer/Work Editorial: Sebastian Leda

Producer/Union Editorial: Samantha Machado

Post Production: MPC

Silverado “Tailgates”

Chief Creative Officer, North America: Gary Pascoe

Managing Director, North America: Chris Balicki

Executive Creative Director: Bob Guisgand

Executive Creative Director: Duffy Patten

Creative Director: Gary Wise

Associate Creative Director: Scott Lenfestey

Executive Producers: Kelly Balagna and Paul Renusch

Sr Producer: Adam VanDyke

Account Director: Bill Wilt

Account Supervisor: Amanda Collier

Project Manager: Voytek Orlik

Senior Business Manager: Julie Peterhans

Talent Affairs Manager: Stacy Swann/Sherry Switala

Production Company: Morton Jankel Zander, Inc

Director: Rupert Sanders

President: David Zander

Executive Producer: Kate Leahy

Producer: Laurie Boccaccio

Editor/Work Editorial: Alejo Santos

Executive Producer/Work Editorial: Lexi Stearn

Senior Producer/Work Editorial: Karena Ajamian

Producer/Work Editorial: Sebastian Leda

Producer/Union Editorial: Samantha Machado

Post Production: MPC

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