The Drum Awards Festival - Official Deadline

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Client: Chevrolet
Date: Jan 2017
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Chevy's latest installment of its ongoing "Real People, Not Actors" campaign features Lego Batman and minifigures instead of the usual human focus group participants. In the ad, the Lego minifigures are brought into a Chevy focus group to give their thoughts on the all-new Lego Batmobile. However, things begin to go awry when the participants begin to criticize the car's features -- for example, one minifigure says that the lack of a backseat probably means that the driver doesn't have many friends. Batman then becomes fed up with the criticisms and leaves in a huff. The ad is part of Chevy's tie-up with "The Lego Batman Movie," which hits theaters on Feb. 10. At the North American International Auto Show in Detroit, Chevy unveiled a life-size Lego Batmobile.


Creative Chairman: Linus Karlsson

Chief Creative Officer, North America: Gary Pascoe

Executive Creative Director: Bob Guisgand

Executive Creative Director: Duffy Patten

Creative Director: John Fiebke

Creative Director: Tim Mattimore

Associate Creative Director: Erik Bjorklund

Associate Creative Director: Andrew Bouwkamp

Executive Producer: Kelly Balagna / Paul Renusch

Senior Producer: Adam VanDyke

Account Director: Rebecca Chow

Sr. Business Manager: Julie Peterhans

Animation: Reel FX Creative Studios

Head of Production: Jim Riche

Director: Augusto Schillaci

Producer: Samantha Daniel

CG Supervisor: Patton Tunstall

Animation Supervisor: Bill Haller

Editor: Amy Grieshaber

Music: A&A

Sound Designer: Aaron Glascock