Chevrolet: All-New Lego Batmobile from Chevy by Commonwealth//McCann

Chevy's latest installment of its ongoing "Real People, Not Actors" campaign features Lego Batman and minifigures instead of the usual human focus group participants. In the ad, the Lego minifigures are brought into a Chevy focus group to give their thoughts on the all-new Lego Batmobile. However, things begin to go awry when the participants begin to criticize the car's features -- for example, one minifigure says that the lack of a backseat probably means that the driver doesn't have many friends. Batman then becomes fed up with the criticisms and leaves in a huff. The ad is part of Chevy's tie-up with "The Lego Batman Movie," which hits theaters on Feb. 10. At the North American International Auto Show in Detroit, Chevy unveiled a life-size Lego Batmobile.