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The Drum

So Energy: So Energy by Common Industry & Studio Blackburn

Client: So Energy
Date: Dec 2020
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Studio Blackburn brought in Common Industry to deliver a new brand positioning, visual identity and advertising campaign.

The ad campaign is So Energy’s first. It showcases the refreshed rebrand with a focus on simplicity. The new logo and colour palette, and new copywriting reflect a clear, approachable tone of voice.

Studio Blackburn has provided multiple formats including animations for digital out-of-home across London, including the Knightsbridge Underpass, Canary Wharf Two Towers and Holland Park Roundabout.


Creative and design agency: Studio Blackburn

Head of Studio: Paul Blackburn

Brand strategy agency: Common Industry

CEO and Founder: Liam Fay-Fright

Head of Strategy: Simon Robertson

Media agency: Squadron Media

Partner: Tom Lucas