So Energy: So Energy by Common Industry & Studio Blackburn
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Studio Blackburn brought in Common Industry to deliver a new brand positioning, visual identity and advertising campaign.
The ad campaign is So Energy’s first. It showcases the refreshed rebrand with a focus on simplicity. The new logo and colour palette, and new copywriting reflect a clear, approachable tone of voice.
Studio Blackburn has provided multiple formats including animations for digital out-of-home across London, including the Knightsbridge Underpass, Canary Wharf Two Towers and Holland Park Roundabout.
Credits
Creative and design agency: Studio Blackburn
Head of Studio: Paul Blackburn
Brand strategy agency: Common Industry
CEO and Founder: Liam Fay-Fright
Head of Strategy: Simon Robertson
Media agency: Squadron Media
Partner: Tom Lucas
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