The One Club for Creativity: advert-body-1 by Collins

The call for entries for the global ADC 98th Annual Awards has opened with support from a new short-form online film campaign concept developed by independent brand experience design company Collins and created by six highly accomplished illustration and animation studios.

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation. Entries are accepted at adcawards.org, with a deadline of January 31, 2019.

Collins developed the campaign concept by adapting the archetypal story arch of “the hero’s journey” to the life of the creative. The original tale depicts a hero venturing forth from the world of common day into a region of supernatural wonder where fabulous forces are encountered, eventually coming home from this adventure transformed and empowered.

Drawing inspiration from this mythical quest, Collins cast the ADC Cube as the unlikely hero on an inspiring adventure along the creative journey from adversity to achievement, and the ultimate symbol of relentless creativity and individual ambition. In the campaign, the Cube character perseveres through difficulty to learn its true powers, and embarks on a journey to find its place in the universe and true virtue.

The first act of the campaign created by Golgotha, Paris, France sets the stage of the story line where the Cube first realizes it doesn’t “fit in.”

Future acts in the campaign, rolling out one every few weeks between now and late January, have been created by:

Laurie Rowan, London, England

Dasha Chukhrov, Moscow, Russia

Frances Haszard, Auckland, New Zealand

Angela Stempel, Los Angeles, CA, USA

CATK, Berlin, Germany