USA Swimming: The Funnest Sport There Is by Colle McVoy

Colle+McVoy just launched a new poster collection to promote “The Funnest Sport There Is” for USA Swimming during the crucial summer season.

Appearing online, on social media and in swim clubs and organizations across the country, the posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.