An out-of-home activation for Jackson Hole Travel & Tourism features unique bus shelters. Jackson Hole knows that when people visit the premier mountain town, they always want to return. So, they set out to entice new visitors from downtown Chicago (a key market) by bringing the mountains to them through a unique bus shelter experience.
The chair lift was specially designed and crafted to mimic the experience of traveling up a mountain, but still provide usable seating for patrons. Those who are seated are surrounded by images of the epic beauty of the Grand Teton mountain range and the many winter activities that define it (skiing, snow shoeing, snow mobiling, etc.). The bus shelters will be enticing Chicagoans through New Year’s Day to escape to Jackson Hole.
Client – Jackson Hole Travel & Tourism
Agency – Colle McVoy
Fabrication - Atomic Props and Effects
Outdoor Advertising Partners - JCDecaux North America, Outdoor Nation