Invisalign: We Can Fix It by Colle+McVoy

Colle McVoy launched new work for Invisalign, a national campaign that charmingly focuses on the teen issues moms can fix versus what they can’t. While moms can fix a torn prom jacket, over-dyed hair or kitchen mess, they can’t fix their kids’ teeth. Invisalign treatment is presented as a real, no-nonsense solution to fix teen smiles, such as overcrowding, spacing, overbites and underbites.

The 30-second video, and other digital and social assets for the 'We Can Fix It' campaign are part of the global 'Made to Move' campaign launched last year, but this one is talking directly with moms. The effort is meant to help mothers feel confident that Invisalign works the same as braces on many different types of teen’s teeth cases. And while teens think they are in charge of their orthodontic treatment, moms have the deciding vote.